[Excerpted from The Rule of Persuasion by Kevin Hogan, February 2022]
Well Considered Questions are Life Motivators, Persuasive and Truth Finders
All growth, all technology, all meaningful and intentional personal change and the majority of influence require well considered questions.
So just ask a question? Any question?
Learning how to ask the right question is more challenging than you might guess. There are several good videos on questions on the YouTube Channel. youtube.com/kevinhoganchannel
There is even more advanced material ( a lot of it in the Success course we developed the last five years).
But today we begin a series of articles on how questions can be utilized for persuasion.
Until you saw this, no one ever showed you a formula for asking the right question at the right time, with the intention of persuading. No one ever showed you how to create beliefs with questions and only questions.
Because there is an infinite number of questions you need to narrow that down just a bit to what matters when you ask a question.
Begin with knowing the desired outcome of the kind of question you want to ask. (What behavior do you want them to take/do?)
I’m going to hire an office manager and want the person to be able to think on their feet in a lot of different areas. This is not your typical person. Sharp, fast thinking, willing to make a mistake, willing to get it right.
“What kind of company do you want to work for?”
That’s a logical question and it’s an OK question. Let’s say it’s a C-. They will be prepared for it. Everyone asks it. It’s fine to ask it but consider other options. If you ask that, ask what their best skills are, their strengths, their weaknesses and why they want to work for you and you have asked every question they have rehearsed all week.
But you can still ask the question. But…what might be the best question you can ask a prospective employee?