Kevin Hogan

International Speaker

Latest Articles:  Stopping the Black Swan Can You Become a New Person?

If you have a question for Kevin that fall in the realm of his expertise, send it along. If your question is printed you will be in a drawing held at the end of each month for a gift certificate for https://kevinhogan.comstore Enjoy and good luck!

Hey Kev, How come relationship advice almost always fails, regardless of who gives it?

You need pre-existing conditions to confirm that relationship advice is likely to be helpful. 1) Intention of both parties wanting the same outcomes. 2) Both parties agreement on solution strategies.

If those conditions exist you have a solid bet. If you they don’t you’re trying to fix a two person relationship (which remember is really a relationship between two people with BIG ROLODEXES in their mind. It doesn’t mean a good advisor can’t be incredibly helpful, but obviously it reduces the probability that intervention by one side only will be less likely to repair what might be broken.

Dear Kevin, Could you explain what are emotional words (if they exist)?.
Thank you. G.G.

You didn’t mention the context of your question, so I can share a few thoughts and will happily revisit a more specific question. Words carry charge or energy. But not the kind that one might think. The same words spoken in English mean nothing at any level to someone who has never heard the language. That is the first level here. So “emotional words” is not just a phrase but one that covers different discussions in different fields. My interest in in influence. Here I can tell you that there is massive amounts of research being done to “teach” AI to use not just emotional words but all kinds of categories of words (for example, words that represent the big five personality traits). These words are all being tested and AI all over the country is learning the different potency of words, many of which are emotional.

Meanwhile you and I want to also know that different words trigger different deep seated memories in different people. I can think of words that just make me ill when I hear them. There are songs I won’t listen to. Similarly there are words that all by themselves make people feel better or worse in different directions. Many of these are emotional words.

When I write copy, which I still love to do, I select words that are emotionally considered when I write. The goal here is to trigger the most useful response in the lion share of the readers. Obviously no one word will trigger the same response in everyone, even in the same language.

Now, that I have mentioned a few different areas where “emotional words” are being studied, feel free to follow up.


Kev, Everyone knows you are a big long time Chicago Cubs fan. We all know you want the Cubs to win the World Series. But as a superforecaster what do you think will really happen? G. S.

I’m writing this on Saturday before the end of the regular season. If the Cubs win the division, which we will know Sunday evening when Coffee comes out then, a rough estimate would give the Astros or Red Sox about a 50% chance (combined) of winning the World Series and the Cubs about 10% or so. However if they simply get in on the Wild Card tat would reduce there chances to 1/25. So… sure I’m pleased they are in the playoffs but winning the World Series is much more likely to happen by an A.L. team this year. I will “root, root, root for the Cubbies, for if they don’t win it’s ashame…!”


Dr. Hogan, Last month you predicted that on December 31 the market would be at 31,000 but I know you told me (in a personal conversation) that putting money in stocks right now is a very high risk proposition. Can you reconcile the two?

It’s the best guess, the median result out of about 10,000 possibilities!  The market can easily move up through 33,000 by mid 2019 and it could just as easily be at 12,000 at the same time, starting from today. The downside is much greater by far, but if you have to put one single number, looking at sentiment and bond rates, 31,000 is about the best guess a guy can make.  P.S. Don’t be greedy, you’ve had a GREAT run. Take it off the table and count it…


Kev, If you had a suspicion you will be fired from your job a month from now, what would you do and what influence tactics would you use in future interviews?  D.S.
If I had a real job that paid “good money” whatever that is, and I suspected I’d be fired from now, I would
1) perform at my very best possible effort level
2) Send out 150 resumes to companies that could use my skills hoping to get 5 – 8 interviews
3) I would quit before I was fired. The last thing the next employer needs to hear is “We can’t discuss his termination on the phone.” That is code for “fired” and it just means you were a problem and you will likely be a problem again.  Meanwhile, losing an employee that busts his butt can actually be an unpopular decision with management and they could turn around and offer you a 10% raise to not go anywhere.
Hey Kev, Can you comment on the body language of Kavanaugh…I am curious to know your thoughts and so are your readers. W.C.
I’ve gotten this a lot lately. Our last three Presidents have had a lot of polarizing discussion revolving around their administration and supreme court appointees. On this specific issue I’m not going to comment until the time is appropriate to do so. I will…
Ok Kevin, I love your stuff but I have to know: Are your pervasive typos intentional subconscious techniques?
Great question. Let’s address “lately” first. The answer to that is rarely. I’ve switched from writing off line and then having an article proofed to writing online and publishing. Unfortunately I have spaced hitting “update” before publishing Coffee, at least 5 times this summer.  No kidding.
BUT! There is solid data that shows that a FEW typos in a piece of copy can actually increase conversions. The reason is that it disrupts the flow of thinking from resistant to not-resistant. BUT this only is effective if there are a couple of typos. More than three on a page isn’t helping. A couple might just surprise you!
Kevin, Can you give your readers one minute on Gold and what about Platinum? R.C.
Inner Circle or the metals?
If you’re talking Inner Circle, entrepreneurial types, professionals and sales professionals can apply and feel most certain of achieving desired outcomes.
If you are talking about the metals, Gold and Platinum are absolutely hated in the markets right now. Gold is sitting at 1190 which is a BARGAIN. We know that international agreements want the price closer to 1250. Gold is not a loved U.S. product or currency but it is far more cared for in India and China. The metals are also manipulated markets.  Platinum today is a solid 10 year investment. It could easily triple in that period. Meanwhile Gold is a bit tougher to project because those that manipulate target Gold. Nevertheless a decade from now I’d expect to see Gold double, maybe more.

Influence: Boot Camp 2019

February 15, 16, 17, 2019

Las Vegas Plaza Hotel
Friday 10 AM – 8 PM
Saturday 9 AM – 8 PM
Sunday 9 AM – 8 PM
Monday February 18, 9 AM – 5 PM (Inner Circle Day for I.C. and Deluxe Package Ticket Holders Only)

All proceeds from this event will go to a hand picked of Kevin’s favorite charities. This event changes more than your own life, it saves another. Full details will be here October 7.

Enjoy one ticket for 3 days of Influence: Boot Camp and 2 VIP Tickets for you and a guest to participate at Kevin’s Inner Circle on February 18.

Only Deluxe Package ticket holders will be admitted at the door on the 18th with Gold  and Platinum Inner Circle Members.

In addition as an added bonus for your instant registration today, all Deluxe Package ticket holders will enjoy an elegant dinner with Kevin on the night of the 15th. This fabulous evening out will be limited to the first 7 readers to purchase the Deluxe Package.

There will be a nice surprise package waiting for you at dinner as well!

(Bringing a spouse? Register now for your Deluxe Package and Email Kevin personally at for information about a special ticket for your Boot Camp Guest!)

Register Me Now!

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P.S. A hotel block is available and will be accessible later this week! You will have an outstanding price for your stay!



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Latest Posts on Kevin's blog

Kevin Hogan Live in Wrocław​

Media Presence

World Class Business Kevin Hogan

World Business Class

Success in Influence, World Business Class Magazine, January 2018. Cover Story and Interview with Kevin Hogan


Costco interviewed Kevin for Body Talk: Actions Do Speak Louder than Words


Kevin's body language evaluation!

Sales Guru

Article by Kevin in Sales Guru magazine (based in South Africa). "Burnout: Escaping Living Hell"

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Author of The Psychology of Persuasion, Irresistible Attraction, and The Science of Influence, Dr. Kevin Hogan is trusted by organizations, both large and small, to help them help their people reach their personal peak performance and maximize influence in selling and marketing. Kevin is an internationally admired keynote speaker and corporate thought leader. In Coffee with Kevin Hogan, he shares his research, observations, and how you can apply them in your life – both in business and at home.

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