Kevin Hogan

International Speaker

Latest Articles:  Stopping the Black Swan Can You Become a New Person?

Women Beware: Anger Won’t Get You Elected or a Job

Angry women lose big at what?

When it comes to how they are perceived by the rest of the world.

It’s just one of hundreds of perception differences there are about men and women. In this case the perception of angry women is dramatic because both genders perceive the same things when perceiving a woman they feel to be angry.

I watched the Democratic Presidential Hopeful Debate last night. I was simply curious as to who would be able to beat Trump in an election. I found that even I still find differences between men and women candidates in their expression of ideas.

It was fascinating to watch Kamala Harris, a passionate young woman, express her anger and frustration towards other political candidates, and analyze the body language that, had she been a man, would have been perceived in  a more positive light than what I observed. In contrast to Harris, U.S. representative Tulsi Gabbard was a prime example of how women need to frame themselves to be elected president in today’s world. Even at her most passionate, she exemplified the specific kind of woman that must be the representative of the democratic party if the democrats want the White House back in 2020.  Her tone of voice was even throughout almost all of her responses to questions, she dealt with criticism without flinching.

And sure enough, no one has coached most of these people to be PERCEIVED as competent. Research study after study shows that women who express anger are cast in a negative light. Men who express anger are perceived as being more passionate. Angry women do NOT sway observers opinions in their favor – the favor of their point of view. But angry men do. The difference is significant and was reported at Arizona State recently.

When my role is consultant, I have to tell these women, quite literally almost all of them, with one exception in the debate: “Don’t think about what is fair to you or women in general. GET ELECTED.”

Anger Influences Perception of Competence

A Harvard Kennedy School research project found that in the professional job interview selection process, the results were very similar.

Women who expressed anger in a professional context were accorded lower status, lower wages, and less competence, while the opposite remained true for men.

  • In evaluating job candidates, study participants conferred higher status on angry men than on sad men; higher status on angry men than angry women; and higher status on sad women than angry women.
  • Participants were more likely to attribute women’s anger to internal factors (their personality, temperament, etc.) than external factors (the situation, other people’s provocation, etc.).
  • When displaying anger, women’s occupational rank (executive versus trainee) had no impact on how the study participants perceived their status and competence. For example, participants accorded higher salaries to unemotional female trainees than they did to angry female CEOs.
  • Participants accorded female job candidates, who provided an explanation for their anger, significantly higher status and higher salaries than female candidates who expressed anger with no explanation. Explaining the external cause for their anger brought women’s status and salary rates almost up to the level of men who expressed anger.

This study demonstrated that women are subject to negative backlash for expressing anger in professional settings, even while men are accorded higher status for the same emotional displays.  Moreover, the loss in status and perceived competence in women is a result of others attributing their anger to personal characteristics, rather than legitimate external situations. When an external cause is provided, the effect is mitigated.

There are the biological (genetic) differences that influence the behavior of men and women. Those differences fascinate.

There are the culturally influenced differences, and those fascinate as well.

Then, there are perception differences and real life differences.

Real life differences are, for example, how much money attractive women vs. unattractive women vs. men in the United States control.

Also, there are perceived differences like how people feel about women losing their temper vs men flipping out.

Perception Differences Gender Temper
(That’s an intentional “MEN flipping out” for political correctness. If you pop that “flipping out” next to WOMEN you get streams of e-mail indicating insensitivity. I put it next to men, I get no e-mail from the guys because they know that they flip out. There will be fewer differences in negative perception of behavior when it’s ok to write “women flipping out” but that will be awhile, so I’ll stick with “men flipping out.”)

Gender perpetuating behavior is a perceived difference, and furthermore is an area of great fascination.

More than a decade ago here in Minneapolis, there were dozens of media release stories about how Christians tell their children not to go see Marilyn Manson (he was in concert here), and of course the stadium was packed because of the media telling about how evil MM is from the Christian perspective.

I loathe those days because people would rather air their opinion and suffer exactly what they don’t want vs. shutting up and letting the stadium stay empty. If that sounds like the result of politics in the U.S. in 2019… well, you nailed it.

You can’t get people to shut up…ah, well. The result of 2020 will be the same as 2016. People find fascinating value in griping, whining, and complaining instead of strategically changing the future.

Here is the final conclusion of a critical study, which reveals a frightening fact about how people (both men and women) perceive men.

For both men and women, the research is crystal clear as to what you need to do if you are to thrive in the biz world.

Study Shows Perceptions of Angry Men vs. Women

From Yale…

Studies suggest women, but not men, lose status in the workplace when they get angry.

Anger Influences Behavior

Whether you are running for president or looking for a clerical job, you cannot afford to get angry if you are a woman, Yale psychologist Victoria Brescoll has found.

Victoria Brescoll and Eric Uhlmann at Northwestern University recently completed three separate studies to explore a phenomenon that may be all-too-familiar to women like New York Senator Hillary Clinton:

People accept and even reward men who get angry, but view women who lose their temper as less competent.

The studies published in the March 2008 issue of Psychological Science provide women with recommendations for navigating emotional hazards in and of the workplace.

Brescoll says it pays to stay emotionally neutral, and, if you cannot do so, at least explain what angered you in the first place.

Does Being Seen as “Angry” Hurt Women?

Clinton’s presidential campaigns put a spotlight on the question of whether anger hurt a female candidate and her chances of wining or not. The answer, according to the studies, appears to be an unequivocal yes – unless the anger deals with treatment of a family member.

“An angry woman loses status, no matter what her position,” says Brescoll, who worked in Clinton’s office as a Congressional Fellow while she was preparing her doctoral thesis on gender bias. She noticed over the years that women pay a clear price for showing anger and men don’t.

In the studies, men and women were shown videos of actors portraying men and women who were ostensibly applying for a job. The participants in the studies were then asked to rate applicants on (1) how much responsibility they should be given, (2) their perceived competence, (3) whether they should be hired and (4) how much they should get paid.

Both the men and women reached the same conclusions: Angry men deserved more status, a higher salary, and were expected to be better at the job than angry women.

Emotion Reaction Response and Status

When those actor-applicants expressed sadness, however, the bias was less evident, and women applicants were ranked equally to men in status and competence, but not in salary.

Brescoll and Uhlmann then compared angry job applicants to ones who did not display any emotion. This time, the researchers showed study participants videos of both men and women applying for lower-status jobs. The findings were duplicated: Angry men were valued higher than angry women, no matter what level position they were applying for. Although this was the case, the disparities disappeared when men and women who were emotionally neutral were ranked.

Can Anger Be Explained Away?

A final study showed another way bias against female anger could be mitigated. When women actors explained why they were angry, observers tended to cut them more slack. However, Brescoll noted a final gender difference: Men could actually be hurt when they explain why they were angry, says the Yale psychologist, perhaps because observers tend to see this as a sign of weakness.

Men: Pay Attention!

However, Brescoll noted a final gender difference: Men could actually be hurt when they explain why they were angry, says the Yale psychologist, perhaps because observers tend to see this as a sign of weakness.

– adapted from a Press Release from Yale University, By Bill Hathaway


I’ve identified 12 of the life patterns which cause us to trip up – and make the same mistakes again and again. To discover which of the 12 patterns you have been the victim of and how to eliminate self-sabotage in your life (or those of your clients) you can pick up the CD program and workbook, LIFESTORMS: The Paradox of Overcoming Self Sabotage to Achieve Love, Power, Money and Happiness.


Lifestorms: 12 Obstacles to Achievement: The Paradox of Overcoming Self Sabotage to Achieve Love, Power, Money and Happiness.

by Kevin Hogan

3 CDs in this program – and it comes with a BIG WORKBOOK! And now, get a free Lifestorms DVD presentation with your order!

Discover why life often brings you exactly what you don’t want…and how self sabotage can hide around every corner. Some people have guessed at the bizarre nature of self sabotage. Guess no more. Self sabotage is very real in everyone’s life. It is completely devastating and 100% resolvable!


  • Do you ever know you should start on a project but don’t?
  • Do you have projects that you have started but never finished?
  • Do you ever say the one wrong thing at the wrong time?
  • Have you ever had things going well in life only to have everything blow up in a day?
  • Have you tried to be so careful not to make a mistake that you were shocked when you made a truly costly one?
  • Have you ever promised yourself to stay out of trouble in some way only to find yourself in the same trouble or worse again?
Now you can discover your own life patterns so you can eliminate unconscious self sabotage immediately. This program will break the heavy chains that hold you from your dreams and your goals.

This program is the first program ever made public that shows you how to identify specific self sabotaging behaviors and negative life patterns. Better? You can ultimately erase those life patterns and rewrite new “schemas” into your brain that will allow you to meet your goals and experience fulfilling relationships.

Here is what you will learn:

  • How to identify which of the 12 negative life patterns you live.
  • How to find the triggers of the lifestorms that you just can’t believe you experience.
  • How to change the self sabotage into success, happiness or something productive.
  • How to remove almost all obstacles between you and your goals.
  • How to understand those around you so you don’t push their buttons.
  • How to predict your behavior and that of others.
  • How to actually achieve your goals so they are more than just a dream.
No one anywhere has ever put such a program on CD. There is not one person anywhere who can’t utilize every minute of this insightful information. These three CD’s are packed with the most powerful tools for getting past life’s roadblocks and personal sabotage ever imagined. Anyone can utilize this information and I personally guarantee that if you follow the instructions you will not experience self sabotaging behavior anymore. Your goals become reality at speeds faster than you ever imagined.

Learn More About Lifestorms or to order

Coffee with
Kevin Hogan

persuasion newsletter

Coffee with Kevin Hogan, delivered Monday.

Dr. Hogan’s blog & newsletter are both 

…free forever.

You get the very latest and most important findings in human behavior, relationships, wealth building, outcome acquisition, nonverbal communication, mind control, covert hypnosis, selling, and marketing.

You’ll also get his book Mind Access, as his gift to you.

“Subscribe Now” and confirm it today by email the minute after you subscribe!

Latest Posts on Kevin's blog

Kevin Hogan Live in Wrocław​

Media Presence

World Class Business Kevin Hogan

World Business Class

Success in Influence, World Business Class Magazine, January 2018. Cover Story and Interview with Kevin Hogan


Costco interviewed Kevin for Body Talk: Actions Do Speak Louder than Words


Kevin's body language evaluation!

Sales Guru

Article by Kevin in Sales Guru magazine (based in South Africa). "Burnout: Escaping Living Hell"

What People Say

“Want to influence others? Want to persuade others? Want to sell others? Then Science of Influence is not just an option – it’s a landmark breakthrough of information you can use the minute you read it.”
"As a psychotherapist, I work in the minefield of decision-making and I can tell you that making good decisions is critical to happiness, success, and relationships. Kevin Hogan’s course covers the terrain of decision-making with his usual thoroughness, candor, and relevance. Kevin is always ahead of the game because of his extensive research, vast and varied connections and sharp mind. His thinking about ‘high noon’ and light a fuse, if applied, would save many relationships and learning the concept alone is more than worth the price of admission."

Author of The Psychology of Persuasion, Irresistible Attraction, and The Science of Influence, Dr. Kevin Hogan is trusted by organizations, both large and small, to help them help their people reach their personal peak performance and maximize influence in selling and marketing. Kevin is an internationally admired keynote speaker and corporate thought leader. In Coffee with Kevin Hogan, he shares his research, observations, and how you can apply them in your life – both in business and at home.

Subscribe to Coffee with Kevin Hogan today!

You can always write us at or

Pay attention to your spam/junk/trash folders, shoot maybe the neighbors!

 Coffee Bonuses

And as a bonus for joining, Kevin will give you two hefty eBooks: Mind Access and Overcoming Rejection.

Overcoming Rejection: Defeating the Painful Feelings of Being Marginalized by Dr. Kevin Hogan

The tips you receive in Coffee with Kevin Hogan will help you in your relationships and in your business. The fun stuff, well is just fun. Subscribe now and see for yourself.

Subscribe to the weekly e-zine, Coffee with Kevin Hogan and you will be first to find out the latest in persuasion, influence, body language, personal development, sales and marketing.

We respect your email privacy

It’s worth being patient for this page to load completely. Apparently the subscription form is ABOVE this text!

Network 3000 Publishing (952) 465-7525 | 952 443 5049