Kevin Hogan

International Speaker

Latest Articles:  Stopping the Black Swan Can You Become a New Person?

I would like you to take a moment – take a step back and
reflect on your life.

Where exactly are you?

Have you achieved your dreams?

Do you know exactly what your dreams are?

Are you any closer to achieving your dreams now, than when you
first began to desire them?

What’s the real secret?

You MUST invest in yourself.

Switch off the world around you for a moment, take a step
back and absorb everything you are about to read.

Start your journey of success and achievement NOW.

Forget everything which you believe is limiting you,
when you learn these simple methods you
simply cannot fail – it is your right to be successful.

To begin with, you must discover and determine what success
means to you.

I am about to show you how to begin your journey by making it
personal and helping you find a deep desire to succeed. Having
a dream is fundamental to success, it is what will drive you
and keep you focused when you are confronted with obstacles.

Very often, when we are not committed to something, it tends to
get pushed to the back of our minds – things will find a way of
making you stray from your goals and aspirations. Why? Because
we are only human and life is unpredictable.

Committing to a goal and seeing it through, not only brings
success but also a feeling of wellbeing and great achievement.
Doing so even when it seems that the world is conspiring
against you is what makes you great.

If you read biographies of the people you admire,
you will notice a pattern emerging, successful people do not
leave anything to fate, they make a decision to achieve
something then they follow their dreams letting go of or
rolling over

everything that prevents them from doing so.

Set out with a goal and then they DO it without question
and with the mindset that failure is not an option.

One thing you need to bear in mind is that success is not
in money, it is measured in achievement. When you set out to
do something and then do it, that is success.

This is the first and last thing which you need to consider when
undertaking any task. Success feels good.

What is even better is that it doesn’t need to be a huge

You can start small and allow your successes to
accumulate one by one until your goals and dreams are realized.

It is my personal belief that almost everyone has the
potential to
succeed and that in all but the rarest cases, failing is a
personal choice.

As far as ultimate failure is concerened, it is only possible to
fail if you have stopped trying.

Unless you have given up, you are still doing what you
have set out to achieve, and therefore still on the journey to
success. In effect, you only ultimately fail if you give up,
and this is
the choice we make. This is also true for those who don’t begin
in the first place, falling at the first hurdle and not taking
any action at all, this is failure because you have decided you
want to do something and not even begun.

Obstacles will appear on your path.

It’s how you deal with these obstacles that determines
whether you succeed
or fail, whether you are a successful person or an unsuccessful

It is this single lesson which will determine the rest of your
life, career and
any other pursuit you undertake. So many people have overcome
difficult obstacles, why not adopt this attitude;
“who am I to give up when people in far more difficult
circumstances strive onward.”

Success starts with a decision, “I am going to…” and then
continues with action.

Apparently, you have already made a decision that you want to
learn how to


Success is addictive!

Once you have had your taste of it you want more.

By taking action and striving to achieve something
you will find that opportunities come your way and obstacles of
any size can be overcome if you just keep MOVING.

One of the main reasons that they give
up and ultimately fail is that they do not have a definite
purpose, the goal has no context.

Many people pick a goal and
blindly aim for it?

It’s ridiculous. One of the bizarre teaching in NLP is that
“why” doesn’t matter.

Oh yes, it does.

If you think “why” doesn’t matter, I assure you, that you will
ultimately fail.


You do need to decide WHY you want to
pursue that goal.

This is what will motivate and keep you

Two examples.

John said “I am going to earn a million dollars this year.”
Sarah said “I am going to earn a million dollars this year
because I want to use some of that money for my children, help
out my family, free up my time and take off the pressures of
everyday life so that I can spend more time doing the things
that I want to do.”

Is it obvious which is more powerful?

Is it obvious which is more likely to succeed?

Which one do you think is going to be more
motivated to overcome the obstacles put in their way because
they have a clear and definite purpose?

If we assume they both came up against the same obstacles, what
would differentiate John and Sarah? Sarah could ask herself,
“Am I going to let this obstacle get in the way of my dream? Is
this obstacle going to rob me of my freedom and rob my children
of their security?”

A clear and definite purpose for achieving
your goal is essential to your success.

If you set a goal, decide on the purpose. Choose something
that is important to you. That “higher calling” needs to be the
most important thing in the world to ensure your success. Pick
something that is really important to you, make success your
ONLY option.

Take some time to write down some things about your desires.

Life has a habit of making them seem less important,
eventually we get into the habit of submitting to life’s
every whim and existing instead of living.

By allowing life to control us, we lose control. By
taking this step back to take stock of our goals we can regain
that control and focus on what is really important to us.

What is your dream(s)?

I want you to write down as many things as you can, they can be
as big or as small as you like.

Financial freedom, skiing on the slopes of an exclusive resort,
sailing your own yacht in the Caribbean, spending more time
with the
people who are important to you. Don’t discriminate between the
ideas yet, just write down anything you’ve ever wanted to do.

Now, which of these really burns into your heart?
Which single one of these is going to make you feel best?
Feel really good about yourself?
Which will bring you the most happiness?
Spend some time imagining doing each of them and let your
guide you on this.

How much will it cost to fulfill your dream?

This is an important piece of research you will have to do,
find out EXACTLY how much it will cost because this will form
part of your plans, you will need to earn your dream. By
knowing exactly how much it will cost to fulfill your dream, you
can easily check your progress and how far you have left to go.
What would you do to get there?

Next up: Write down the things you would do to
achieve this dream. Don’t just write ANYTHING IT TAKES, this is
unspecific and will not call you into action.

For example; are you prepared to work extra overtime,
sacrifice a few of the treats you pay extra for, are
you prepared to start a small or part time business, are
you prepared to spend some of your time
working towards it, are you prepared to sell some of your knick-
knacks and possessions to help fund the venture?

These are suggestions that can be used on your list.

If you can’t populate your list with at least
5-10 things which you WOULD do to achieve your dream, I suggest
you pick another one because that dream isn’t the one you
ultimately see yourself doing.

When you have a burning desire to fulfil our dreams you will
do anything it takes.

So again, write down all the things you could or would possibly
do to put you in the
position you desire.

Why do you want it?
Think of the emotions it brings with it. Imagine yourself
sometime in the future.
You’ve achieved your dream and you’re there, experiencing it
right now.

What does it look like, what does it sound like?
What does it smell like, what does it taste like?
What does it feel like?

When I think about my number one dream I get
shivers, huge surges of energy.

What does your dream mean to you?

Write down all the feelings that come with the dream.
When do you want it?

I suppose you’d really want that dream to be your present life

OK. The next thing I want you to do is to write down the
following statement in a
way that is specific to your own dreams.

I am going to (earn the necessary money) and do (the necessary
things) because I am going to (achieve my dream), I am going to
achieve this dream because it is the most important thing to me
for the following reasons, (write your reasons here). I want it
NOW, every day I am not on the path to achieving my dreams is
another day I am postponing it so I am going to take action NOW.
If it seems impossible to achieve, you need to consider the
following statement.

When someone says, “it can’t be done”, someone else is out
there proving them wrong.

It takes effort to achieve your dreams, but when you’re there
would you look back and regret what you did to make it happen?

Or would you enjoy what you’ve got, thankful for your

Take 5 minutes out of each day to visualize and totally immerse
yourself in your ideal situation, experience that dream as if it
were real.

Now, imagine yourself driving down the road towards your
destination, your destination is your dream, you’re half way
there when your car breaks down… do you walk towards your dream
or back home?

What does it take to be a successful person?

They have a dream.
You must have a dream, a definite purpose.

We have already determined that a dream is the
fundamental factor of success.

It is what drives you when you are faced with obstacles. It’s
what tells you that you can make it, when others say you can’t.

They have a plan:

A plan is your road map to success. It takes you from where
you are now, to where you want to be.

I Hate cliches, but this one is true:
When you fail to plan, you plan to fail.

If the dream is the foundation,
then the plan is the architect’s drawing. The “how-to,” step-by-
step instructions as to how you will achieve your dream.

They are willing to work hard:

Successful people don’t always need to work hard, but the key
word is “willing.”

They do what it takes to make their
dreams come true, as opposed to those who will simply give up
when it is too much effort. When you work hard at doing
something the end result is always that much more enjoyable.

They don’t take no for an answer:

Nobody has any right to stop you from achieving your dreams.

Successful achievers are focused:

By concentrating on the goals and objectives, you will find
that you achieve more. You won’t get sidetracked and you won’t
procrastinate. By focusing, you will be able to do things
effectively and be highly productive.

Achievers get things done:

To succeed takes action and you need to do what it takes. When
you don’t know how to do what it takes you must learn how to do

Expanding your knowledge base is essential in achievement.

When you do know how to do something, you do it and then move
the next thing. Never waste time, you are only delaying your
enjoyment of your own dream.

Achievers don’t make excuses:

Successful people make decisions:

When you make a decision, follow it. If it doesn’t work out,
learn from it.

Don’t put off making decisions for fear of making a wrong one.

Achievers learn from their mistakes:

Mistakes are something to learn from. If you make a mistake,
correct it, then move on.

Achievers are passionate:

When you are passionate about something, you will find that
people respond positively to you.

Opportunities will be presented to you and you will be
ready to receive them. Who would you rather be around,
someone who is excited or someone who is not motivated?

Successful people are personable:

Be friendly, learn how to lead and influence people. When you
are someone who other people want to be around, when people want
to help you, you will find that you will succeed much faster.

Everybody needs help to succeed, simply by being a nice person
you will find that others are far more likely to offer their
help and support. Nobody wants to see you fail if you are a
nice person.

Help others, and they will help you.

Coffee with
Kevin Hogan

persuasion newsletter

Coffee with Kevin Hogan, delivered Monday.

Dr. Hogan’s blog & newsletter are both 

…free forever.

You get the very latest and most important findings in human behavior, relationships, wealth building, outcome acquisition, nonverbal communication, mind control, covert hypnosis, selling, and marketing.

You’ll also get his book Mind Access, as his gift to you.

“Subscribe Now” and confirm it today by email the minute after you subscribe!

Latest Posts on Kevin's blog

Kevin Hogan Live in Wrocław​

Media Presence

World Class Business Kevin Hogan

World Business Class

Success in Influence, World Business Class Magazine, January 2018. Cover Story and Interview with Kevin Hogan


Costco interviewed Kevin for Body Talk: Actions Do Speak Louder than Words


Kevin's body language evaluation!

Sales Guru

Article by Kevin in Sales Guru magazine (based in South Africa). "Burnout: Escaping Living Hell"

What People Say

“Want to influence others? Want to persuade others? Want to sell others? Then Science of Influence is not just an option – it’s a landmark breakthrough of information you can use the minute you read it.”
"As a psychotherapist, I work in the minefield of decision-making and I can tell you that making good decisions is critical to happiness, success, and relationships. Kevin Hogan’s course covers the terrain of decision-making with his usual thoroughness, candor, and relevance. Kevin is always ahead of the game because of his extensive research, vast and varied connections and sharp mind. His thinking about ‘high noon’ and light a fuse, if applied, would save many relationships and learning the concept alone is more than worth the price of admission."

Author of The Psychology of Persuasion, Irresistible Attraction, and The Science of Influence, Dr. Kevin Hogan is trusted by organizations, both large and small, to help them help their people reach their personal peak performance and maximize influence in selling and marketing. Kevin is an internationally admired keynote speaker and corporate thought leader. In Coffee with Kevin Hogan, he shares his research, observations, and how you can apply them in your life – both in business and at home.

Subscribe to Coffee with Kevin Hogan today!

You can always write us at or

Pay attention to your spam/junk/trash folders, shoot maybe the neighbors!

 Coffee Bonuses

And as a bonus for joining, Kevin will give you two hefty eBooks: Mind Access and Overcoming Rejection.

Overcoming Rejection: Defeating the Painful Feelings of Being Marginalized by Dr. Kevin Hogan

The tips you receive in Coffee with Kevin Hogan will help you in your relationships and in your business. The fun stuff, well is just fun. Subscribe now and see for yourself.

Subscribe to the weekly e-zine, Coffee with Kevin Hogan and you will be first to find out the latest in persuasion, influence, body language, personal development, sales and marketing.

We respect your email privacy

It’s worth being patient for this page to load completely. Apparently the subscription form is ABOVE this text!

Network 3000 Publishing (952) 465-7525 | 952 443 5049