Kevin Hogan

International Speaker

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The Achievement Factor with Kevin Hogan

Everyone wants to achieve.

Achievement Factor, Self Regulation, Kevin Hogan

Success and achievement sound like the same thing but they certainly aren’t always the same thing.

I REALLY wanted to be a published author. That was one of those outcomes that had to happen. It would help define a part of my identity forever. For me, it would mean “success.” But of course that’s me. Some people want to be in the movies. Others want to be President. Still others want to live peacefully on a desert island.

Almost everyone knows my experience of being rejected 247 times by publishers around the the world and THEN getting published. That was a life “goal.”  It took YEARS. But ya’ keep at it and eventually you will win. Shoot, even the Cubs won the World Series in 2016.

I published two of my own books before I wrote Psychology of Persuasion. PoP took over FIVE YEARS to go from written to PUBLISHED. It took 18 months just to sell the first 10,000 copies. I knew that the vast majority of authors never sell 10,000 but earning $10,000 for five YEARS of hard work was motivation itself to bust butt in a serious way.

success vs. achievement

Every single day I did THREE things, every single day, to break that very good book into the rest of the world. Radio interviews, magazine interviews, newspaper interviews, teaching classes at local adult and community ed facilities. I simply was going to make it. It took long time until it broke and eventually it was published all around the world.

But here’s a secret:

Did you know that I’ve never had a Number One best selling book?

In this series of articles you’ll read about both success and achievement.

It’s true.

Irresistible Attraction and Science of Influence both reached number TWO in sales of all products sold on Amazon. Covert Persuasion (Top 10), Invisible Influence (Top 10), and The 168 Hour Week: Living Life Your Way 24/7 (Top 100) all made the Top 100 products sold on amazon.  That’s pretty impressive. All told we had 8 best sellers.

Next year we’ll see if can jack that to 9 best sellers. That means usually Top 25, 40 or 100 of all products sold. It’s going to be a challenge.

#2…TWICE is enviable to almost every author out there, Perhaps 1/50,000 get that result.

But never #1!

All the books now, have been published around the world. 45 languages. Here are a few of the languages Science of Influence made it fairly big in.

become an international writer

But not every country. Most of the world population to be sure, but not everyone…

It bugs me to this day… but not as much as it used to!

Everyone wants to be good at something.
Some want to become good at a lot of things.
Most people want to be happy and successful.

And by changing a few flawed persistent thoughts that most people hold onto…and making a few steps in the right direction…amazing things can happen.

Begin today by removing some myths and folklore about success so what matters in life becomes clear.

when things don't go as planned

Behavior vs. Intention

Did you ever get a Christmas present didn’t fit? Do you remember seeing that there were no batteries in the gift for the boy and he became frustrated because he couldn’t play with his toy on Christmas morning?

Remember when the food wasn’t quite as good as you wanted it to be for the occasion. Maybe the turkey was a bit dry. But no one cared all that much. Your intention was good.

In areas of kindness and concern, intention goes a long way even if things go wrong. Intentions matter a great deal in life. All things being equal I like to hang around people whose intentions are good.

But intention is just that. It’s part of the “plan.” Most people’s “plans” are really “hopes.” I “hope things work out.”

You and I won’t make the mistake of confusing “I hope” with “here is the The Plan.” The PLAN is what you are going to do. You will adjust the plan, but you WILL do the plan.

how to accomplish my plan

And your intentions will be to do well. Very well.

Achievement begins with intention. Intention happens on day one.

That’s today.

Today it is *very* important.

Tomorrow, today’s intention rarely matters. Tomorrow it was step one in the plan. Tomorrow the intention has mostly become a small element in the success of any project. Tomorrow intention is much smaller and your behavior is much more significant.

Right here, you and I have talked a lot about observing the actual behaviors of people vs. their attitudes or their intentions. We’ve learned to watch what people do vs. what they say.

Positive Mental Attitude?

Is a Positive Mental Attitude the first Achievement Factor? “Attitude” is important in all aspects of life. And there is AN attitude that is one of the achievement factors. Attitudes are important in persuasion and influence. Attitudes matter. But if you were looking at a pie, “a positive attitude” might only make up a small portion of the factors in achievement…and frankly…it might not be in the pie. And if we look at the concept as it is considered by most people, it isn’t in the achievement pie.

You can have a “positive attitude” or a “negative attitude” but the impact of either of those attitudes on achievement will vary from person to person. A lot of people equate a good attitude with a big smile or a happy outlook on life. A sunny disposition.

These are very nice traits for people to have about life but they do nothing to generate most achievements.

Others equate a “good attitude” with a visible face of determination. Then there are those whose “good attitude” is really a focused attitude. These are more real and controllable to get the outcomes you want in life.

positive attitude myth

No matter what you think a “positive mental attitude” is, it often becomes an end in itself and that end typically leads to frustration and dissatisfaction. A Positive Mental Attitude can cause the extinction of the outcomes that the person was going to move toward. A lot of attitude related experience on generating success and failure depends on WHEN the PMA was being experienced. I’ll explain more later.

Positive Thinking

Positive thinking is different than a positive mental attitude. Positive thinking is where someone visualizes positive results with the belief they will experience those results.

Positive thinking is about talking to yourself with self-talk like, “I like myself,” “I’m a good person,” “I’m a winner.”

There is a place for this in life.

If someone is despondent then thinking, “I’m a good person,” could be a good thing.

When it comes to achievement the research is pretty clear. In most contexts it doesn’t work and certainly not the way most people wish it would.

The research shows that kids do worse in school, seeking jobs and in athletic performance when they have visualized success.

Later we’ll get more specific and isolate the important exceptions.

People who think “positively” are more pleasant to hang out with. People who think negatively (as generally perceived by society) tend to achieve. And we’ll go deeper into this later as well. There are exceptions to both generalizations that you want to learn.

The antiquated notions of what caused success and failure were certainly often destructive to achievement. So what DOES cause achievement?

Achievement and Success

Achievement and success are both wrapped up in behavior.

Kevin Hogan's Decision Making E-CourseI think of achievement in short term concept. Less than two years.

I think of achievement in terms of specific outcomes.

I think of success as a long term concept. Usually 5-7 years out.

I think of success in terms of more general outcomes.

You don’t have to adopt those frames, just think about them.

I remember watching a guy sit down and playing piano with his fingers moving over the keys like a bird flapping her wings. He just flew. The music was complex and beautiful. You never would have thought this guy a pianist. And he was truly brilliant.

“How the heck do you do that?”

“My Mom used to make me practice an hour every day after school.”

“For how long?”

“From the time I was 4 until I graduated high school.”

“You really wanted to do that?”

“Not at first…not for a long time. But then I did, yes. I started to love it in junior high.”

The same is true for Michael Phelps. It was true for Bezos, Musk, Einstein, Edison, Jobs, Gates, Walton, Curie, Bell, Beethoven, Mozart, The Beatles. It’s the same for everyone who succeeds at anything. They lived many, many days and years with no reward for the reward came later. Success (not achievement) is about duration and excellence.

Behavior precedes Attitude in most cases and behavior tends to generate PASSION for the behavior itself.

Self Regulation: The First Factor of Achievement

You’ve no doubt heard me speak at length about Self Regulation Units. I coined the phrase about a decade ago.

Self regulation is the ability to consciously decide on a course of action in the moment and then follow that course through to completion. It is the ability to control nonconscious & biological urges and impulses. It is the skill of overcoming laziness and eliminating procrastination. It is the rejection of instant gratification in favor of something better. It is the choice of setting aside instant pleasure and satisfaction for a good opportunity or reward that is far more important and valuable in the future.

The skills of self regulation are learned.

Success and Self RegulationSelf regulation was once a defining characteristic of an American. It was for 300 years. And then it became a rare commodity. This one life skill which ultimately becomes a trait will change the fate of a person or a nation forever.

In order to develop the ability to self regulate, one must discipline themselves (or others) with intention and effort until the behaviors manifest and become self perpetuating…until it becomes self-discipline.

Did you go to the grocery store this week and get food?

In all likelihood someone in your home goes shopping every week. Let’s say it’s you.

You do it, you eat.
You don’t, you pay a price.

You go instead of watching TV or sleep or reading the comics.


You’ve trained your Self.

No one is going to do it for you.

If you want to eat you simply have little alternative but to go.

You intentionally manifest the behavior of getting up, getting into the car and going shopping until it becomes a habit and is something you no longer think about. It’s now as normal as anything you do. (Some people actually enjoy grocery shopping.)

You perform the target behavior, whatever it is, everyday until it becomes second nature….habit…easy…

Self regulation is a big part of what causes people to achieve.

It is in fact, all or nothing. Other factors generate achievement but without self regulation, there is no achievement. There will be no success.

Self regulation is a direct CAUSE of success and achievement.

What is the “attitude” of the person who can self regulate by decision?

“I do it everyday. I am in charge of my behavior.”

Behavioral Destiny Control = Success

That’s the attitude of achievement. “I do it everyday. I control my behavior. I decide what I want in my life. I run my life.”

Most successful people have coaches and mentors to help them along the way because some things in the equation of achievement simply meet with a lot of inertia. Those people are there to make sure you “stick to it” until you get to the point where you don’t need that extra boost each week.

There are no beliefs “attached”. There are no values “attached.” There is nothing “attached” except doing it. That’s it.

You become your behavior instead of your intentions, and by doing so become not only a better human being but an achiever, a high achiever.

If Self Regulation is about controlling all aspects of your behavior in context dependent life, then self discipline is a simpler concept… “I will do 3 things every single day until I make this book a best seller.”  And then do it.

Is Self Regulation the Only Factor to Achieve?

You can self regulate. You can decide what you will do and do “it” every single time.
You literally can self regulate and never do anything that matters.

Without self regulation there is no achievement. There is no success.

You can win a game without self discipline. You can’t win a Super Bowl, The World Series, a Gold Medal or The World Cup without it.

That said, long term success requires all the keys. Self Regulation is best wrapped up in one word: “Until”

You simply DO whatever it is…UNTIL it is done.

Remember: self regulation has no beliefs or values attached to it. It’s just — DO UNTIL.

Self Regulation and Limiting BeliefsOver the years, a lot of people have asked some variation of, “Kevin how do you get Coffee out every week when you have so much going on? What beliefs do you have that I can model?”

Behaviors come first.

Beliefs come from behaviors.

I’ll share both with you.


Self regulation requires perseverance. Perseverance is thus a sub factor of achievement. To persevere simply means to maintain a state of unbending and unyielding movement toward an outcome.

Perseverance and renewing genesis are the two key factors in self regulation.

Renewing Genesis

Renewing genesis means beginning each day or each part of the day without having to think about “it.” You simply begin again. Yesterday you wrote pages 248-254. Today you write 255-261. It makes no difference what else is on the list.

You decided to DO “it” and then you DO it.

Decision then Do creates self trust. When you create self trust, others begin to trust you and want to be around you because you make things happen.

You never will think, “I wonder if I should X today.”

That sentence = eternal failure.

When do you find the time?


Then everything else comes next.

Renewing genesis and perseverance create self regulation which is the core factor of achievement.

Thus the self choosing, self disciplined individual.

What next?

Decision: The Second Factor of Achievement

You could argue that decision, like perseverance is a element within self regulation because it is.

But I choose to distinguish decision from self regulation because it’s very easy to “decide” and never achieve anything. Similarly it is easy to self regulate solely based on another persons decisions. A soldier in battle must self regulate or he could easily die. But in most cases, his orders (decisions) come from another person.

Nothing happens until you DECIDE…

Decision is the starting point of self regulating behavior. Effective decision-making is a source of significant power.

Self regulation is the central factor of achievement and success.

Making good decisions is the second factor of achievement.

The decision has to be made now. And then you probably don’t make it again.

You DO, because you decided you would. You TRUST your SELF and you teach yourself that you are worthy of trust by doing what you decide to do.

I want to say this very gently: If you can’t trust your self to follow through on your own decisions…

…if you can’t TRUST your SELF to follow through, no one else will either.

You can have all the motivation and positive attitude on the planet and never move. Without decisions you fail. Those who don’t ever decide, those who never “cut off from”, they cannot achieve…much of anything…ever.

Learning to make rapid, effective decisions that you yourself trust and rely on is a crucial completely overlooked factor in success and achievement.



I don’t expect you to master self regulation or decision-making from reading to this point. How could you? It would be unreasonable to ask, and I won’t.

We’ll touch on implementation today, but you *must* have an understanding of the achievement factors before you begin to implement. The ingredients are required before popping the cake in the oven.

The Game Plan: The Third Factor of Achievement

“Oh I know all about that…”

No, please wait…you might…but please…continue reading.

Trust me. (That’s another part of achievement…)

Kevin Hogan Playbook for WealthThe Game Plan…watch a football game.

The coach carries this big two-sided laminated 11 x 17 sheet of paper with him during the entire game. He covers his mouth with it when he speaks into the microphone to transmit to the quarterback what play to call. There are HUNDREDS of “plays” on that laminated sheet of paper.

They are all based upon the PRECISE SITUATION the team is in. Ahead in the game, behind in the game, the game is tied….Is it first or second down? Do they have the ball at their 20 yard line? Midfield? How about at the opponent’s 20?

The coach has already analyzed his own team. The strengths and weaknesses. The skills and deficiencies.

Then all week, they factor in the other team’s strengths, weaknesses and BEHAVIORAL TENDENCIES in any given situation.

They know that 85% of the time, the other team passes when it is 3rd and 6 yards to go and 97% of the time when they are near mid-field. That makes defending the other team a little easier.

You know what’s coming. You have watched their behavior all year and know what they do in specific situations…in every situation.

You’ve gathered the intelligence and put it into a game plan.

The game plan is so important because it doesn’t look like a business plan.

Decision Making PlaybookA business plan the way we were all taught to write one, is one of the biggest wastes of paper and time I’ve ever seen.

A business plan gives you a best case scenario. It gives the bank the best case scenario. It tells you NOTHING about what is really going to happen with the business, how all situations will be managed and what plays will be called.

The business plan doesn’t assume that your advertising will fail. (It will.)
It doesn’t assume that your salespeople will have more turnover than anticipated. (You will.)

It doesn’t take into account all the random weird stuff that happens every day in business, like getting sued by the guy next door because his customer tripped on your sidewalk because his bag for his groceries was too thin….you get the idea…

A business plan is far better labeled, “a business hope”.

Am I saying a business plan is a complete and utter waste of time? Completely?!

OK….No. It takes about an hour to come up with a basic plan for a million dollar business. Worthless? No.

Valuable? No.

Meaningful? No.

Useful? No.

Legend Point: A Game Plan has analyzed all of the variables and has an ACTION CALLED FOR EACH SPECIFIC SITUATION.

It’s taken into account what happens when an employee steals or someone plants a story in the press about something that isn’t true about your company.

It’s not in the business plan. It’s in the Game Plan.

The Game Plan requires thought. It requires understanding Situational Management Strategy.

OK fine… a business plan is pretty much a waste of time and a waste of paper. But the bank will feel better if you have one, so you make it for them.

For YOU? A Game Plan

The person or business with a powerful Game Plan is going to achieve.

“WAIT KEVIN! The Houston Texans only won two games last year. Their coach must have had a game plan. What’s up there?”

Nothing is up there. They are achieving to their level of ability and skill. They are a new team. New players who are learning to work with each other…. and generally speaking they have a few guys with talent but the reality is that they don’t have the skills and talents to compete.

It’s a testament to their desire to win, that they even won two games.

Achieving isn’t always measured in win/loss. It’s often better measured in relative to potential.

If you have a high school team playing a professional team and the high school team somehow kept the game close, they would have achieved an enormous “victory” even in defeat.

The Game Plan can’t make up for skill, talent and self-discipline, but it sure can make a difference between winning and losing. A proven game plan can give a weaker opponent a shot at beating a stronger opponent.

Look how often in football a team is favored by 10 points and then sneaks out a victory.

The Self Confidence Balance: The Fourth Factor of Achievement

Eliminating Overconfidence

If it wasn’t the rain and the wind, it was probably a failure in overconfidence.

The great destroyer in reaching for achievement is arrogance. Overconfidence. People who are TOO confident succumb to worse problems than people with little confidence.

And self-confidence is very important to achievement. We’ll talk about that next week. Overconfidence is driving so fast you can’t control the car when random events happen. Confidence and overconfidence are two different worlds.

In football, the overconfident get injured. They get beaten because they didn’t put out 100%. They were taking it “easy.”

Overconfidence on the highway causes head on collisions. Overconfidence in sex creates babies and AIDS. Overconfidence in relationships creates broken relationships.

Overconfidence and arrogance are things you and I need to keep in check.

“There is a fine line between Chaos and Creation.”
Paul McCartney

That’s a line from Paul McCartney’s album Chaos and Creation in the Back Yard. It says a lot. Yes, I like this quote. A lot.

There is a fine line between self-confidence (an absolute necessity) and arrogance. One wins. The other loses. Overconfident people can’t make it to the Super Bowl.

Every winning team I’ve seen in sports says this about their opponents, “THEY are a talented and tough football team and we will work HARD to prepare for them.”

That is the attitude…. that is a positive mental attitude.

Goliath should never overlook David. Goliath should never underestimate David.

Achievement is the result of the RIGHT mental attitude.

“We’re going to win,” is a very risky attitude.

“We know it is going to be tough but we will play every down to the very best of our ability and I believe we can and likely will win today.”

As soon as you declare something that sounds like a fact, you better be right because your unconscious mind is listening. I’ll share with you some secrets in my next article in The Achievement Factors series.

Stay tuned!

Wealth Accumulation System
with Kevin Hogan

The ALL NEW 11-week Comprehensive & Systematic Course for Wealth Creation and Accumulation
Next course begins:  May 24, 2024

Whether you earn $70,000 or $300,000 per year, this private Wealth building and accumulation course will be one you will always talk about with friends when telling them what helped you transform from where you are today to where you will be then.

“Wealth is definitely about money, but it is also much more than just money. It’s about living your life on your own terms while your wealth grows!”

Being wealthy comes down to a decision and a choice.

Having what you deserve in life is your selection when you arrive at the vending machine.

During this unique 11 week E-course, you’ll take at least one step up the pyramid of life. By the time you have completed the course, if you choose, you’ll find yourself already having completed the single most difficult piece of wealth building. When you complete the course, you will have a proven plan and a unique guide to make sure you do exactly what you are supposed to do!

It’s fun, it’s exciting, it’s intense, and whether you are a millionaire today or you will be starting from scratch, this experience will show you the way, simplify your life, give you more joy and give you the pleasure of watching your new pile of gold grow each day.

There’s all kinds of neat little blueprints to building wealth out there.

I’ve seen most of them. I suppose in a perfect world some could work.

But when I sat down and looked at the bestselling plans to see what was missing and why so many people were disappointed, it was obvious that what was needed was a REAL system.

System implies algorithm. Algorithm implies step by step predictability and completion.

Some programs I checked out were grounded in silliness. “If you get a 12% return on your money per year then you….”

Here’s the thing…THAT is NOT going to happen. I’ve met perhaps a handful of people who know the truth about investing.


The stock market, after taxes, dividends, inflation and transaction costs will not return more than 5% against inflation over the next decade.

The stock market is very cyclical and predictably so.

It’s highly unlikely the markets will return even 5% by the end of the decade.

Wealth accumulation is not about investing in stocks or bonds.

You’ll learn the truth about if and when in this course…but now is not the time for either.

Honest to goodness, most of what is out there might be well intended but the teaching is so airy fairy that no one could actually do anything with what they learn. There were a few exceptions. There were some “methods” that simply wouldn’t and couldn’t work. They were disturbing approaches to securing a sound future. I wasn’t sure which I liked less.

When you were born, there was no Life Instruction Manual. There was also no Wealth Accumulation Manual and to date there never has been…until now.

Aside from being immensely valuable, you’re about to experience the most valuable system you’ll ever use. It’s fun which means you’ll use it every single day!

You’ve heard of going from 0 to 60 in 8 seconds in reference to a car, right?

Have you ever heard of going from starting with $1,000,000 in debt only to become a millionaire?

Someone wrote that about me and while it’s technically correct…there’s more to the story than numbers.

You probably know a bit of my story. Here is the thumbnail in three paragraphs:

I was raised in Chicago by a darn good Mom. Our family moved between poor, can’t get any poorer and lower class depending on whether Mom was married or not at the time…whether someone had just died or was dying in a hospital or yes when there were not one but TWO hospital beds in our tiny home.

Life was often nothing short of emotionally brutal. Our neighborhood was not violent although one guy did burn down the entire high school that was attended by 1600 people. (OK, that was a little distressing.)

Everyone that grew up in that child packed neighborhood had choices in life. They could choose to live a lower income bracket life when they got older. They could choose to live a middle class life when they got older. They could choose to live with an upper class income bracket when they got older.

It was and still is a choice.

I have no idea what your life experience was as a kid. I hope it was fantastic! Our experience was unusual. We were not only poor but we had the largest unforeseen debt load of anyone you’ve ever known. It was absolutely not anyone’s fault or “choice.” We didn’t have any money to spend. There were no credit cards. My first step dad spent the better part of 5 years in and out of the hospital accumulating debt that exceeded one million dollars. How does hospital debt get so big? Once you exceed a lifetime limit, the insurance doesn’t pay out benefits. It’s a long story with a lot of instructive experiences that I’ll save for the course.

As you grow up, it becomes pretty obvious you can choose to live in poverty your entire life, make minor changes or make major changes.

I don’t know about you, but I hated being poor. I wasn’t afraid of it because I lived it for a decade. When I was 11, the Boy Scouts brought a Thanksgiving turkey and old clothes. Some fit, some didn’t, all got worn, “better than not having any at all,” was indeed the correct answer.

“It makes no difference where you begin. Got a job? Don’t? Have debt? Don’t? It just doesn’t matter. Where you are going is 100% your decision.”

Today in America, 18% of people in the upper income bracket today were in the bottom 1/3 income brackets one decade ago.

You can know those kind of numbers will continue. It’s inspiring.

What caused 18% of people to leave living in lower income brackets to living a more fulfilling and rewarding life?

It won’t be because they got lucky.
It won’t be because someone gave them a job.
It won’t be because the government cut them a check.

It will be because they chose to change their life situation.


Some people want you to believe that if you were or even if you are poor today, for some wild reason you are destined to remain there forever as if someone is stopping people from living their dreams. That is not only untrue, it’s a dangerous belief.

In the Wealth Creation and Accumulation System E Course you’ll be exposed to a new world.

Kevin Hogan Business Building

There are no courses on wealth accumulation or wealth psychology offered in high school. There is no “playbook.”

Then when you get to college…there are no courses offered on the psychology of wealth accumulation. In the last 4 years, we’ve learned more about wealth accumulation at the research level and the face to face in the real world level than we knew the previous hundred years combined.

And things have changed so dramatically in the last decade that the playing field doesn’t even look the same.

If you went to college you probably went so that when you got out, you’d be able to “get a job.” And one thing is for sure, if you graduated from college you had a huge advantage over those who didn’t graduate from college. A college graduate earns about 1.5 times what a non graduate earns.

Ultimately that dollar figure will almost always be enough to “get by,” and will do nothing toward growing wealth.

To be clear, about 90% of households in the U.S. regardless of their income have no chance at accumulating wealth without making the changes itemized in this system. Paradoxically almost every one of those households has the actual ability to live a wealth life.

It seems ridiculous to think that someone earning $85,000 per year doesn’t have a better “chance at wealth” as someone earning $50,000 per year. It’s counter-intuitive but they simply don’t. The person at $65,000 annual income is living paycheck to paycheck in about 80% of families. The same is true, surprisingly enough for households earning $100,000 per year!

It’s no wonder people get off to a terribly slow start in life. It’s no wonder people get on a Hamster Wheel and stay there for decades. It’s tragic and heartbreaking.

Very little about having wealth is intuitive.

Today something like 40,000,000 people in the USA are on food stamps.

I remember the one and only time we used food stamps when I was a kid. I was about 7 years old and we went shopping. My Mom had three kids, no husband, no full time job, no resources and she broke down and took money from the government…for two weeks.

She was so disgusted that we never used them again. She’d earn her own money and not take that which was earned by someone else. She got a full time job instead. Thank God she made that decision or I might have been a very different person today.

“Your psychological programming needs to be changed to move beyond where you are today.”
Reprogram Money Memory

Your money memory is a very important part of your programming, just as it is mine. Those early experiences with money shaped your beliefs, attitudes and behaviors around money.

Most of those beliefs, attitudes and behaviors are dysfunctional and need REPAIR.

I know because it took a long time to unplug the vast majority of those programs which were a life disaster. Unfortunately, one category of sabotaging money memory is enough to erase any opportunity at growing wealth.

I’d like to suggest to you that three things comprise wealth. Time, Money and Love.

Had I not had a Mom who loved me, again, my life would have been very different. Once you have food, water and shelter, love and time become very important.

The idea of being wealthy never was important to me until 1994. I certainly never wanted or even considered the notion of being “rich.” I didn’t see the point.

At that point you could see that the United States was going the way of Japan. We (as a nation) had been great and we were going to start a slide that 30 years from that point was going to be ugly. Political parties started buying votes with promises of “free money.”

One of my few strengths as a person was math, particularly statistics and probability. I ran the math and I got very concerned that living a “normal life” wouldn’t be a normal life for the duration of my life. It was obvious that carrying on as I was would actually go backward over time. And that is precisely what happened.

I started researching various options and developed an approach to building wealth that relied on thinking. It took several years before a track record was established.

Got a track record?

Here’s one page of that record:

At the turn of the 21st century, “the economy” had gotten much worse. Pretty much all the nations in the world were printing a lot of counterfeit money which meant that money wasn’t going to be worth what it was for the previous three centuries. By the mid-2000’s I had put myself in a financial position that was sensible and I began to encourage people who read my work to buy gold. At the time, gold was $450 per ounce. I had begun buying gold not long before that.

Financial advisers wrote emails to me every day telling me I was wrong. But they lived in a very small world. They based their thinking on a set of principles and beliefs instilled by their industry that no longer matched what was happening in the world. I told thousands of them they needed to get their clients in gold. Eventually the markets had their crash and it was time to rebalance any investments back into the markets.

It did just that.

You’re going to see a similar experience in the next year.

I’ll show you how to navigate your way through this mess.

Meanwhile in that 2007 – 2009 period, what happened was most Americans went into a tailspin. They lost their ability to move out of their homes because they had mortgages that were bigger than what their house was worth or what they had paid for it…and they had no wealth. Middle-class America rolled the dice that a box of wood would go up in value. It made no sense. People really believed that a house was an investment. It’s not. It is a store of value. It will always be worth something, but you can’t count on it to go up in value. That’s just silly.

"I consider this a turning point in my life…

What I gained from this course is simply beyond what I can express through words… the required ‘push’, a lot of confidence, wiping out a lot of fears from me that I could not bring forth and explain,

identifying a few damaging personal weaknesses I developed over the years running on the wheel, re-assurances on a lot of flashes of thought which I firmly believed were true –

but got buried as I could not gather evidence to support those and a lot of insights that no one else would have ever shared with me. And a unique feedback I can give –

I am based in India, a few time zones and culturally different – but what you have shared is absolutely true for us.

I consider this a turning point in my life. Thank you once again!"

Anish Augustine
Bangalore, India

Gold shot up from $450 to $1200. Some of my readers would email me saying “Thank you” over and over and over. They watched $100,000 turn into $300,000 in less than 7 years.

Obviously today gold is at $2000. That would make the hypothetical gold investment worth even more in 2024. My how the skeptics no longer have anything to say.

12 years and my goodness, how things changed. But gold is like everything else, it doesn’t just go straight up. Since then it’s predictably bounced around between 1200 and 2000. And it probably will be in a “trending upward range” for the next couple of years.

Now $450,000 is not “rich.” And I’m not saying I single-handedly helped people get rich overnight. That just isn’t right. I simply showed people how to save their financial lives and secure themselves and those they love while the people who didn’t take the time to learn about wealth and money started slipping off the cliff.

You can only save the people who listen. Most people were stuck in a 20th-century model trying to make decisions in the 21st century. The world had changed. They wanted to be right. “They believed” in nonsense, they were taught and they went down the tubes.

Today the financial advisers are paying close attention.

People who followed the plan built stepping stones to wealth. Everyone else lost…a lot.

There is very good news, however.

“Don’t let anyone kid you: Building wealth in this decade is VERY DIFFERENT but NO MORE difficult than it was in 2008 or 2004 or 1994.”
Investment Love Money Paradigm

You simply want to let it happen much faster than you would have 10 years ago.

And fear not. There are no stocks to buy. There is nothing “risky” that needs to be done. Quite the opposite. This is the new paradigm of building wealth, NOT investing. If you have some cool investing plan that has been in your family for 10 or 20 years, have at it. It won’t interfere. Your financial planner’s job is secure though you might want to teach her what you learn so she doesn’t go broke along with everyone else. If she follows her own advice….

Your life is impacted by world events. The economy is impacted by world events. But growing wealth is a pretty basic life function that anyone can do in spite of world events.

At NO TIME IN HISTORY has crisis or disaster stopped individuals who understood what was going on, from growing wealth and securing their future. 1000 years ago, no one invested in stock markets and wealth was built through good times and bad.

The last 10 years have brought more variables to the table that have to be accounted for and incorporated into the Wealth Equation.

Fortunately, there is an equation.

“Think about it. Do you have any idea what the right answer is to these questions?”

Do you know if you should be buying a house in 2024? Wait until 2025? Interest rates are 7 percent! Want to know where they will be next year?

Do you know if you should be leaving your job for another?

Do you know if you should buy gold or stocks or commodities or futures or anything else?

Do you know what allows you to grow wealth like those in the upper-income bracket?

Most people don’t have the answer to those questions. They’ll never learn the answer to those questions. And there is a sad reason this is the case. We’ll talk about this in depth during the 10 Week E-Course.

And there are cut and dried and answers to all of those questions.

The big picture is now scripted.

You can build wealth or you can fall off the cliff. It’s all a choice.

But keep in perspective that money, or what money buys is more about the quality of life for the rest of your life than it is about skyscrapers and personal jets.


You really need all three to have a life you deserve.

And when you do you have all three, you have REAL WEALTH.

The answer to “how do I build wealth” is pretty simple, but the execution requires finesse. There is absolutely a small number of approaches that are right and a monstrous set that are wrong.

And without wealth, access to time, love and money, you could survive but you will barely be alive.

Wealth in one way, is like an Oasis…
wealth oasis

It is yours and it is there to serve you when you need it. And like reaching the Oasis, you start out in the middle of nowhere and only those who get to The Oasis will drink the cool water.

I don’t want to sound all serious about wealth. It has it’s fun side too.

Wealth also has some perks to it.

Wealth isn’t about the limo, although I do like the limo.

It’s not about the Penthouse Suite…but it is sweet. (I rarely use the jacuzzi, but I like the VIP service and special treatment.)

It’s not about getting paid to travel to all kinds of exotic places in the world, although that’s pretty cool.

For me personally, wealth is about safety, security, peace of mind, never having to worry about what life will be like next year, 5 years from now, 15 years from now, 25 years from now, 35 years from now. It’s taken care of. Not exactly exciting stuff to think about. But for me, it solves a myriad of problems.

Wealth allows some people the ability to party nonstop.

Wealth allows some people to have hot cars and hit all the hot bars.

Wealth allows some people to be socialites and the center of the attention.

Here’s the thing. If you earn it, do what you want and live how you choose.

Today it’s hard to think of an argument to not make it a big Life Priority.

There are plenty of “roads to wealth,” now you can actually take your pick…

About 1 in 10 of the wealthy simply inherit it. That’s good for them. It did nothing for you and me.

9 in 10 who choose to be wealthy secured themselves in predictable ways. And there really are a few predictable ways people become wealthy. The last 20 years have given us more opportunities than ever.

It’s such a paradox. There have never been more ways to achieve wealth.

It’s really important to know which of those ways are a) best for you and b) going to be easiest and ecological, going forward.

The Comprehensive Wealth Accumulation Method

The Wealth Accumulation Program helps you to work with a tool called The Wealth Matrix where you see how Money, Time and Love interweave into this thing called life. In the end, you see what actions to take when to take them, how to measure your results and ultimately have what you want.

This course will guide you so you can begin the step by step process of breaking away from the chains that bind people to the past and the status quo and begin living an exciting, hopeful, abundant future.

Perhaps you sell products and services, or maybe you work at a good old-fashioned “job.” That is all history. You may or may not choose to make adjustments. There’s lots of right answers and many times more wrong ones. You’ll see them all play out in the game at lightning speed.

In just 11 weeks, with the assistance of the course, I’ll guide you through a method of safely and securely creating shifts in your life.

Abundance and financial freedom are predictable commodities.

By taking advantage of the little known but very important, Price’s Law, I’ll show you how you can virtually assure yourself any result you desire in any field or niche. Price’s Law makes wealth accumulation as predictable as the eventual arrival of a plane en route to a destination.

You’ll literally be able to look at yourself and say, “Ah, in order to get what I want, I simply to do this.” And you don’t have to guess. It’s all laid out for you.

I’m just like you. I had to learn the hard way. The very hard way. I looked at every “opportunity” (scam) and bought into more than a few. It got old quickly.

I changed my approach.

I started studying the DIFFERENCES between people who grow wealth and those who don’t. I found what most of the serious students of the affluent have found. Most of the things reported in pop psychology books and magazines don’t make much difference in achievement…in greatness…in wealth.

You learn what you NEVER learn in college!

The fact is that there’s a LOT of stuff both the affluent and the poor (and everyone in between) do. This was a huge distinction and one that caused me to really scramble about a decade ago. The difference in what I thought was real vs. what IS real was the difference of millions of dollars.

If you really want to achieve Personal Financial Freedom, the freedom from bills and living paycheck to paycheck…you can be quite sure it will happen.

Everything you learn in this course will be…

a) tangible.
b) something YOU can actually DO.
c) take work but not slavery.
d) vehicles that I’ve taken and can vouch for their safety.

Wealth is Best Generated with VERY Small Risks

I’m pretty risk averse….OK, VERY risk averse.

The first decision you make is to not make stupid decisions.

The second decision you make it to MOVE NOW. I’ve done what I have set out to do by of having a really good playbook, being smart enough to do things I find interesting or things I actually LIKE to do, and yes, recognizing and getting past limitations. (Ex. I don’t look like Brad Pitt or Tom Cruise)

If you’re looking to emulate the extremes of Donald Trump, Elon Musk, Jeff Bezos, Bill Gates, this is the wrong place for you.

If you would like to live an abundant life where you achieve Financial Freedom…Personal Freedom, then here is the place. You will be given the keys. All you have to do is turn the keys in the ignition and “go.”

It’s an eight-week process. It’s fascinating, introspective, you REALLY learn about YOU. You’ll find out how you ended up where you are. You’ll find out exactly how to get where you want to go.

The approach I’ve developed for you is unique and it is special in that it accounts for personal significance and meaning in the equation of growing a life of abundance.

Life without meaning has no point.  You’ll find out in The Wealth Accumulation System that you can have most of what you want in life. You can have almost anything you choose and you want to choose with what is really going to give you your best life possible.

You may not “have it all,” but you will be, do and have those things you’ve always wanted.

Ten weeks where you’ll apply what you learn and create pathways to financial freedom in your life!


If I could show you how to create the life you desired, adopt the mindset of the wealthy, and literally give you a step-by-step handbook to manifest your life filled with abundance — would you be interested?

And what happens when you put this system into practice after the course is completed??

Legend Point: You will know exactly what to do, step by step. Your Wealth Matrix keeps you on course and moving forward at all times.

The Comprehensive Wealth Creation and Accumulation System is a wonderful experience, and if you register today you will not pay $10,000 which is what many, many seminars that purport to offer a wealth building system charge. The Comprehensive Wealth Accumulation System is $2,997.

But you can pre-register now and save!

For this ONE TIME ONLY introductory offering of The Wealth Accumulation Course, you get in for only $1777.

You can use any credit card or Pay Pal.

Reserve Your Spot Now!

Yes! I will register now for $1777.
Accept my registration paying $195 today and 9 Easy Monthly Installments of $195
Just finished the Wealth Accumulation course. It’s a bit earth shattering – in an amazing way. I have a complete turnaround on some old beliefs that will make the coming year fabulous! Thank you!
Lisa Hyatt

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