You asked for a few quick tips and tactics that you can take and put into action today. Here they are:
Tactic 1: Loss of Ownership Tactic
“Dr. Hogan, I understand you make X dollars.”
Now, which approach is going to work better?
A. “I would like to show you how to make 25% more next year.”
B. “I’m worried about your income dropping 25%….”
If you said ‘B’, you’re right. We are much more afraid of losing what we already possess than getting anything of similar value.
Tactic 2: Disconfirmation Doesn’t Cut It Tactic
- Once people have a belief they filter out ALL other information.
- They do NOT look for information to disconfirm their beliefs.
No matter how wrong someone is about something…no matter how obviously they are shown to be incorrect, they will continue to look for information to support their original belief. Therefore don’t try and point out what won’t fit through their filter.
So what DO you do? Instead, let them experience alternatives so they can disconfirm their own beliefs.
Tactic 3: The Mistake of Asking The Wrong Question
People don’t know why they buy…
…so don’t ask…
- Covertly deal with the unconscious while you persuade the conscious mind.
Unless you have a well planned strategy, don’t ask why they buy. The simply don’t know.
Tactic 4: Note Taking Tactic
- To get people to stick to their decisions, get them to write it down.
- Works far better than asking for people’s decision and having them stick with it.
Getting people to write anything down creates involvement. If they were even to write down the possibility of doing business with you contrasted with not, they STILL have written down the possibility of doing business with you! THAT increases sales.
Tactic 5: People Can’t See the Future So Get Them to Commit to It, Not Pay For It.
- They can see the car.
- They can see food.
- They can see today….
- So you often must covertly move the commitment into the future to hear “yes” today.
The future is impossible to imagine for most people. Therefore get them to set the date WAAAYYY out there. But get the agreement today. Payment can happen later. Get the agreement now for the later date project. People don’t care if they agree, they are only uncomfortable with the money.
Tactic 6: Law of Inconsistency: The 15th Law of Persuasion
- After making perceived progress in some way, a person becomes more likely to do contrary behaviors.
The person who just lost 10 pounds is quite likely to celebrate with a milk shake (or something similar).
The person who makes a donation is likely to splurge on themselves.
The person opening their Retirement Account is more likely to buy the New Car.
Tactic 7: The Single Differentiation Tactic!
- Focus a great deal of attention on one benefit.
(Increases word of mouth…easier to spread fast!)
Makes it easy to differentiate you from the competition.
Did you know there are 52 MORE persuasion tactics that you need to be aware of? What would you be capable of if you knew all 59 persuasion and influence techniques? Well, guess what? We’ve put them all together for you in this course:
Science of Influence: The Master’s Advanced Home Study Course
by Kevin Hogan, Psy.D.
In the Master’s Home Study Course Part One (V. 1-12), you learned an enormous amount of cutting-edge material now coming to light in the field of influence. Now you are going to gain access to truly advanced information that has never been released to the public, ever!
The Delta Mind Control Model, for the very first time, shows you how to begin, “middle” and end a communication that is designed to influence. The DMCM works because you are able to control the direction of your mind and that of your client or counterpart. As a rule of thumb you have about 8 MINUTES to create change in someone’s mind. You will learn precisely what techniques and strategies can be utilized at various stages of those eight minutes.
Oscillation. Most people operate under the belief that what they believe is “real” What’s interesting is that these beliefs constantly waver throughout the course of a conversation! Understand oscillation and utilize the techniques to direct oscillation,and you can begin to re-map anyone’s mind.
Credibility: The Pivot Point for Persuasion. No credibility = “No!” I’m going to show you all the ways to build credibility fast and effectively! You MUST be 100% credible!
Metaprograms and Branding. Learn about NEW metaprograms and branding your SELF. These two CDs alone are more than worth the price of the entire package. Would you like to know how to have people see you as THE “go-to” person in your field? I’m going to show you how.
Branding. Most people think the word “brand” is a business term. It can be. What can branding do for you as an individual? Everything.
Mind Reading. I’m going to reveal some of my most closely held secret methods of determining what people are thinking in the moment.
Psychographics. This CD introduces you to some of the most powerful tools I utilize in helping clients determine what is going on in the minds of others…then how to use that information.
Twelve NEVER before Revealed Secrets to Optimize Persuasive Messages. Did you know that there are actually a significant number of sales calls, persuasive presentations and proposals where you should NOT mention the benefits of you, your product, service or idea? Heresy, you say? Heretical yes, and absolutely proven factual.
59 Persuasion Tactics That Gain Compliance. Of the 59 persuasion tactics, Role Response Projection is one of my “favorites” and without a doubt one of the most powerful tactics you can utilize…with a person, a group or even a nation. This is just one out of the 59 tactics I place in your hands.
Intrigued? Make this program a gift to yourself and your future success.