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(Part Two of Three) How to REALLY Influence People to Buy using Sales Letters and Landing Page Copy Step #3: Fixate (Hook) Your Reader's Attention Your headline grabbed your reader's …
Continue Reading about Professional Copy Writing Technique and Strategy →
Words and the Messages they Carry, Matter Most when they Push Buttons in the Brain To understand what messages trigger people to action, a quick look at the 2016 U.S. election will prove …
Continue Reading about Hypnotic Messages that Unlock the Mind’s Door →
Is it magic? What people expect often influences and DETERMINES what actually and ultimately happens. Sounds like magic to me. But then, I think it's magical when I flip a switch and a dozen …
Continue Reading about Expectancy Importance in Real Life – Does it “Work?” →
Imagine your friend weighs 350 pounds. They are a heart attack waiting to happen. Their life expectancy is microscopic. Do you believe that, "they're happy so leave them be?" If so, you have …
There are a bunch of reasons why change is difficult; but today you find out the biggies. Have you ever avoided doing something, even though it would make you feel good about yourself and help you …
Salespeople and marketers go to sales training. Participants supposedly learn to...sell. Marketers go trainings as well. They are supposed to learn to market. Then they go back to work. What …
