Kevin Hogan

International Speaker

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Bad Mood Modification Kevin Hogan

Have you ever been in a bad mood that you couldn’t explain why…or how you got there?

For the last couple of years you and I have talked a lot about how our brains are usually on a preset program that is buried deep inside. We have no idea what program is running. It doesn’t think. You can’t talk to it. It can’t talk to you, but in a later article I’ll show you how to modify it.

Non Verbal Programming

The program that is running doesn’t have words to send to consciousness so you can know what or why the program is running.

“Why are you in such a bad mood?”

“Um, I don’t know…I just am.”


“Why are you so fricking happy?”

“I don’t know…I just feel good.”

Ever have either of those conversations with someone else?

They see you bumming out or happy as a kite and wonder how you got that way. They develop an opinion about you (good or bad) and YOU (the conscious you that is reading this) had ZERO control over that mood. You had ZERO control over the feeling.


This is the same part of our brain that generates stimuli in the higher brain that causes us to say something really stupid or unkind (or kind and brilliant….though we are rarely remembered for those things).

“You’re just such a b*tch.”

“You’re a first rate pain in the a**!”

And then the other person looks at you and says,

“What?” (or “screw you I’m outta here.”)

And you say….

“I didn’t really mean that.”

And YOU (the part that is reading this) are telling the truth.

YOU absolutely didn’t intend that, but your nonconscious mind interacted with feelings which caused the verbal part of your brain to light up and spit out words in a language that your conscious understands.

Are We in Charge of all Our Thoughts?

Nonconscious Negative Thoughts


A lot of friendships, marriages and business deals would be saved if people simply understood that people aren’t in charge of all their thoughts. (…not in charge of most of them…frankly)

Nor are people in control of all the words that come out of their mouth.

Literally, a person can say something really mean and nasty and absolutely not have intended that…or even THOUGHT that….EVER.

Now, typically when about two seconds has gone by and the brain starts to catch up with the words that are on their way to the listener’s ears….at the point where you can’t do a darn thing about it except prepare to duck….. your conscious mind generally becomes aware of what is happening.

There is an “oh my god, did I just really say that? I shouldn’t have said that…”

And you’re right, you “shouldn’t have,” but there would have been nothing you could do to prevent it. Your nonconscious, is, nonconscious. It doesn’t think. It doesn’t talk. It doesn’t even communicate in any real linguistic sense to YOU (the part of you that is reading this).

Yet this is the you that is on autopilot most of the day.

Now, you might be reading this and thinking, “that’s ridiculous.”

It’s scientifically proven.

There isn’t just “evidence” for this.

It’s factual.

It’s how the brain works.

And this, of course, drives us crazy because we just got yelled at (for a couple of seconds) and called a dirty name, and the other person says they didn’t mean it… they’re sorry and it won’t happen again.

All of that is true except the, “it won’t happen again part.”

Is This Preventable?

That’s a toughie because the nonconscious mind doesn’t accept verbal instruction, can’t make promises and doesn’t have an interest in the other person’s welfare. It’s totally reactionary.

That doesn’t mean that the nonconscious mind can’t be modified. But again, that is for another article.

The nonconscious mind often puts you in a first class good or bad mood and you might be irritable and grumpy or all giggly and no one knows what meds you’re taking.

Research done and reported in August of 2018 explains a LOT about what is happening…. A researcher at Ohio State University found that such negative “mystery moods” can occur when people fail at a goal that they didn’t even know they had.

Tanya Chartrand, assistant professor of psychology, said such nonconscious goals can have significant effects on how we feel and act, and even on how well we achieve other goals.

“If you succeed at a goal you didn’t know you had, you’re in a good mood and don’t know why,” Chartrand said. “But if you fail at a nonconscious goal, you’re put into this negative, mystery mood.”

Chartrand discussed her recent research in Toronto at the annual meeting of the American Psychological Society.

What Exactly is a Nonconscious Goal?

Automatic Goal Without Intent

“Nonconscious goals are goals that people have frequently and consistently chosen in particular situations in the past – so much so that they eventually become triggered automatically in those same environments without their conscious thought or even intent,” Chartrand explained.


For example, young people who begin attending parties may start by very consciously thinking about how to best present themselves to others, and carefully monitor how they act and what they say. Over time, the features of the party environment become linked in memory with the goals of presenting themselves well. In time, the goals become nonconscious and are triggered automatically every time they go to a party.

Eventually, Chartrand said, they may not even realize they have a goal when they attend a party – but they do.

Chartrand has conducted a variety of studies examining what happens to people when they succeed or fail at these nonconscious goals.

In one study Chartrand conducted, 109 college students were given a scrambled sentence task in which they had to rearrange a series of words to make a sentence. In some cases, the students were “primed” to have a success goal by using words like “strive,” “achieve,” and “succeed.”

Other students were given neutral words that would not inspire an achievement goal.

Next, the same students were given a timed anagram task in which they had to rearrange the letters of words to create new words. The students were given either an easy anagram task in which success was assured, or a hard task that was impossible to successfully complete.

All the students then completed a questionnaire that measured their moods.


Results showed that, for participants primed with an achievement goal, those who were given the easy test reported being in a better mood than those who were given the hard test.

But, for participants who were not primed to have an achievement goal, there were no mood differences between those who had the easy test and those who had the hard test.

“We set up the experiment so some participants would have a goal of succeeding at the anagram task – even though they didn’t consciously know they had such a goal,” Chartrand said. “For these participants, their mood was affected by whether they succeeded or failed. For the other participants, success or failure didn’t have an impact on their mood.”

In a second study, Chartrand found that failing at nonconscious goals not only had negative affects on mood – it also hurt performance.

In this study, participants who were primed to have an achievement goal and then failed at an anagram task did worse on a standardized verbal test than did participants who succeeded at the task.

Other studies by Chartrand suggest, though, that participants who fail at nonconscious goals may sometimes be inspired to do better on subsequent performance tests.

Keypoint: “The key is that nonconscious goals can affect both mood and performance,” she said.


What are the Fallout Effects?

Chartrand said other research she has conducted shows that people who fail at nonconscious goals try to bolster their self-esteem by stereotyping or disparaging others.

“If you fail at a conscious goal, you know why you’re in a bad mood. But if you fail at a nonconscious goal you don’t know why you’re in this mystery mood and you’re more likely to stereotype others to help enhance your self-esteem.”

Chartrand said nonconscious goals play an important role in everyday life. For example, many students may have nonconscious achievement goals that affect how they act in school. Employees may have similar goals at work.

The Pervasiveness of Nonconscious Goals

“Nonconscious goal pursuit is incredibly pervasive because it saves us cognitive resources,” she said. “If we constantly had to think about what we want to accomplish in every particular situation, we wouldn’t be able to do anything else.

“We are succeeding and failing at these nonconscious goals all the time,” she said. “Research is beginning to show how this affects our moods, the way we perform, and the judgments we make about others. It’s incredibly important.”

Begin to Take Control of your Communication Messages – Consciously!

The Science of Influence, Part V
Volumes 49-60
Kevin Hogan

New Program!

It’s here!

I’m very excited.

I didn’t release a Science of Influence set in 2006 because I wanted this one to be something special…

I wanted THIS to be the one everyone remembers.

12 HOURS of new information and we have some fun along the way.

The one area I’ve left open for speculation in the first 48 CD’s, I’ve closed in Science of Influence 49-60.

Impulse Activation moves your hand from their pocket to the shelf holding the magazines, candy bars and nail clippers when you’re in line waiting to check out your stuff at the store.

Impulse Activation is what causes you to push “Buy Now” instead of surf away to a different web page.

Impulse Activation is what causes you to give a meaningful contribution to a charity even when you considered to not do so.

And almost no one is able to INTENTIONALLY cause Impulse Activation.

Except You.

I’ve taken a decade of research and put it all to the task of Impulse Activation.

I show you the Covert Psychological Triggers that are the most likely to succeed and then I show you HOW to use them.

Then I take you into the world of women. No one has ever written about the Covert Psychological Triggers that CAUSE women to act or decide in your favor.

I have.

I take you through step-by-step and itemize those Triggers, then, I show you the EXACT WORDS and PHRASES that work when communicating with women. To my knowledge, no one has ever done this before.

And there is a lot more.

In the last year there has been a LOT of research done in what persuades people…in what unspoken (covert) factors CAUSE people to spend more money, come back more often, buy more products and services.

And I lay it out for you in easy-to-understand fashion.

You are the first to have this incredible program and I am proud that you will.

Because as you come to understand the mind of the other person; you’ll also be learning :

  • How to create the “gotta have it” feeling in consumers
  • How to melt away sales resistance
  • How to tap into the “primal” buying emotions
  • How to literally and instantly establish rapport
  • How to ’cause’ consumers to obey your hidden ‘sales push’
  • How to infuse “proof power” into your sales letters
  • How to arouse your prospect’s inner buying drives
  • How to influence your prospect’s mind to trust you
  • How to bypass your prospect’s conscious mind

In a nutshell, you’ll learn how to create influential messages that hold customers captive from the first words you say to the signing of the check.

In Science of Influence 49-60 you will learn how to:

  • Cause Them to Identify with You
  • Combine Two Key Drivers that Will Cause Compulsion to Comply
  • Form Questions that Will Cause Compliance When Asked
  • Never Have That “Phoney Feeling” Inside Again…and Instantly Watch Your Income Increase
  • Use the Power of the Invisibility Intensifier
  • Take Advantage of Kevin’s Full Christmas Tree Technique
  • Optimize the Use of Their Feeling of Fear


  • Determine Which of the Five Basic Fears to Utilize in Your Presentation or Copy
  • Adopt Key Characteristics of God that Make You More Persuasive (even if you are Agnostic!)
  • Use Features instead of Benefits to Close The Deal
  • Send The Energy of Being THE Problem Solver to Those You Influence
  • Use Sex and Sensuality to Sell. Clear and Simple
  • Modify Old Sales Strategies to Become Influential in 2007
  • Be THE Person That Imbues Them With Good Feelings…They Won’t Want You to Leave!
  • Link Good Feelings with Buying Now


* Take Advantage of The Impulse to Instant Gratification With You, Your Product and Service

The Science of Influence 49-60: Triggering Compliance in the Buying Sequence is UTTERLY UNIQUE among all programs about persuasion and selling.

Because, for the first time, you will find out EXACTLY how to influence women. (Whether you are a man or a woman doesn’t matter. What matters is how you will use what you discover here!)

Women react and respond VERY DIFFERENTLY than men to influence attempts.

The chances are very good that your business is HEAVILY WEIGHTED with either 80% male or 80% female clients and customers.

I’m going to show you how to gain compliance from the women you’ve been missing out on.

I’ll give you THE EXACT WORDS that are REQUIRED to influence and sell women.
I will show you the PRECISE ATTITUDE that is REQUIRED to market effectively to women.

You’re going to have it all in your copy of Science of Influence: Triggering Compliance in the Buying Sequence.


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Author of The Psychology of Persuasion, Irresistible Attraction, and The Science of Influence, Dr. Kevin Hogan is trusted by organizations, both large and small, to help them help their people reach their personal peak performance and maximize influence in selling and marketing. Kevin is an internationally admired keynote speaker and corporate thought leader. In Coffee with Kevin Hogan, he shares his research, observations, and how you can apply them in your life – both in business and at home.

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