Rhonda Byrne, author of ‘The Secret’, says that if you don’t want to get fat….
“If you see people who are overweight, do not observe them, but immediately switch your mind to the picture of you in your perfect body and feel it.”
Anyone who believes this is a naive or deplorable human being.
Replace the word, “overweight” with a different word, like “handicapped,” “people with Cerebral Palsy,” “people with Muscular Dystrophy,” “people dying of AIDS,” people who are paralyzed,” “people who are homeless,” “people who are starving.”
See the problem?
The great teacher’s philosophy is if it is ugly, look away, if it feels good, do it; if you don’t want it, don’t look at it.
People have said, I should “just try it.”
I want to become a sociopathic wacko like the Law of Attractioner?
No thanks, I’ll use the ATTRACTION PRINCIPLE that I developed about 2002 and take advantage of how the brain works to achieve success.
When people can simply LOOK AWAY from the child with cancer or the burn victim so they can “feel good inside,” I’m sorry, that’s a bunch of first class crap. That is horrifying to me. I don’t want to “try” anything that has this level of cruelty no matter how much chocolate syrup someone puts on it.
And you think I exaggerate the horror of her teaching?
This ….woman…. goes this far and FURTHER.
Here is her response to a question about the women and children being raped and butchered in Rwanda:
“If we are in fear, if we’re feeling in our lives that we’re victims and feeling powerless, then we are on a frequency of attracting those things to us … totally unconsciously, totally innocently, totally all of those words that are so important.”
Yup, she’s saying it’s the women and children’s fault.
So the Law of Attractioner, ladies, are obligated and would have you believe that if you have been raped, it’s your fault anyway. You deserved it because that was the result you got.
A friend of mine attracted a speeding ticket the other day because he was speeding.
The Attractioner works from result to premise.
You got it, therefore, you asked for it.
Same for children that are molested.
Same for those who starve.
Oh yeah, that’s making me feel real good inside. Nice warm fuzzy.
It’s become almost a religious cult fad that has an obvious viral effect. Lessons to be learned for all marketers here….
Serious Problems with ‘The Law’
There is another problem and this one is even MORE SERIOUS.
People can attract genocide as easily as they can a new BMW. They can attract a feather even if there is no bird.
This is a LAW of SCIENCE (according to them).
We are so screwed….
If so, then there is nothing to “believe in.”
IT is going to “WORK” whether you like it or not.
Nothing to believe in or “try.”
It just WORKS.
Except when it doesn’t of course…which is…always.
It wouldn’t draw my ire except that it causes pain on the individual and societal level and strips people of their hard earned money.
Marketing Lessons Learned
Marketers….James Cameron, the movie producer has caught onto this and has now indicated he believes that the bones of the family of Jesus have been found. And millions will believe and go see his movie. I’d explain why those bones almost certainly are not from Jesus or his family but time permits one topic today.
Marketers…a lot of people never put their brain in gear. You read the story about Mother Mary in the pizza pan…an obvious miracle…a sign…proof of God…
I mean after all you know what Mary the Mother of Jesus looked like right? You know she uh….wait…they didn’t have cameras back then and Jews didn’t draw or paint images of people as it was an abomination to their God. Oops. Well IF we knew what she looked like, trust me she’d look like the lady in the pizza pan.
Now, let’s just pretend that that was a PHOTOGRAPH in the pizza pan and there have been cameras for two millenia….
What are the odds it would be the Mother of Jesus?
Why would it be the Mother of jesus?
Why wouldn’t it be your Mom or Mine????
A ‘Secret’ called Priming….
Priming and the Brain
As soon as you give people what is called a “Prime”, they are influenced to believe whatever that Prime was and will think in “contexts” related to the prime.
If I say George Washington…then ask you to write down the name of a man, most people write down the name of a historical figure in American History….like Thomas Jefferson or Ben Franklin.
if I say Jesus, Christians tend to write one word names like, Paul, John, Mark, Matthew, Thomas.
That’s one kind of priming.
Is the photograph in the pizza pan Mary the Mother of Jesus?
Obviously not, but millions will tell you it is, because it “looks just like her,” except we haven’t a clue what she looked like. Not a clue in the world. But we are primed by the thought of having TV, cell phones that take pictures, you name it….and never remember that there were no images of people in those days painted or drawn by Jews.
And are they the bones of Jesus family?
Why Jesus the son of Joseph and Mary, and not one of thousands of other families? The probability is so tiny it’s barely worth looking at. (And yes they should look and check it out)
Now you take all this DaVinci-esque cool stuff and pop it on the cover of THE SECRET and you are primed to BELIEVE.
To say this is brilliant marketing is to fall short. It is beyond brilliant. Byrne, this TV producer with no thought or care for humanity and the human condition certainly can make a quality production. She understands how mainstream women think. She has captured it brilliantly.
And the marketers out there hawking the book did a great job. The best amazon promo I’ve ever seen.
But really, I am thankful that The Secret is a Lie, The Secret isn’t anything close to a physical law like gravity…….
…. because if it were true, I would have the ability to cause people’s death just by thinking about it…worse…they could cause mine….or I could cure people just by thinking about it…or worse…they could give me some horrible disease by using their thoughts to manipulate the physical universe….
Which of course is one step short of insanity…or every plane that went up would crash and every person with a fear of heights would fall to their death.
Those with a fear of spiders or snakes would attract thousands of them to theatrical terror.
Can simply dwelling on something bring it to fruition?
Can Simply Dwelling on Something Bring it to Fruition?
You think I’m being sarcastic but that is what Rhonda Byrne says happens when you live in fear of something. That’s why all the poor Rwandan women and children were butchered, murdered….remember?
And if people stop looking at you, realize it’s because people who have THE SECRET don’t want to look at fat people. That’s how you lose weight.
I kid you not. Rhonda Byrne SAID that in the same interview she explained how the children of Rwanda brought on their own genocide. (not the fault of the killers, the fault of the CHILDREN)
From Newsweek: “The Secret” is saying: Its explicit claim is that you can manipulate objective physical reality—the numbers in a lottery drawing, the actions of other people who may not even know you exist—through your thoughts and feelings.
In the words of “author and personal empowerment advocate” Lisa Nichols:
“When you think of the things you want, and you focus on them with all of your intention, then the law of attraction will give you exactly what you want, every time.”
Every time! Byrne emphasizes that this is a law inherent in “the universe,” an inexhaustible storehouse of goodies from which you can command whatever you desire from the comfort of your own living room by following three simple steps: Ask, Believe, Receive.
Thankfully, no one, has that kind of power or ability….nor would want it.
Read Peter Birkenhead’s article titled ‘Oprah’s Ugly Secret’: Salon.com’s Article on the Secret (This article will open in a new window. Warning: strong language.)
Read about the Secret on Oprah’s Website: Oprah and contributors explain there is science behind the ‘Secret’ (This article will open in a new window.)
“Hey Kevin …interesting reading your material as it is well written and the terminology easy to grasp. Some of the concerns you express towards “the secret” I do not share. We as spiritual beings have discovered solutions to every problem we have faced and continue to do so. Yes cancer has been cured,, our bodies’ natural ability to detoxify with the proper mental and physical diet is evidence of this.Yes people with aids can now live normal happy lives and are not doomed to a prolonged agonizing death. lets face it there are “places” we can call “heaven” where circumstances manifest themselves in a matter of days inasmuch as there are places hellish in nature where it may take weeks and months to see evidence of your will taking effect from the sheer fact that there are no resources to impliment our strategies. Free will is a great theory to apply when it comes to destroying limiting beliefs. In a perfect world psychology would be part of the regular school curriculum be available to our youth by age 6 so they may have the tools necessary to counsel theirselves through tough emotional issues with quality “self-talk.” It is apparent that we should all understand that sometimes we must play the part of a little cog in the wheel of a different machine much more powerfull than our own. Perhaps the role of the suffering little boy born with a stroke is meant to inspire others to achieve as he achieves in spite of his handicaps. The laws of attraction work,,we have to learn to work with the law using logic. Keep stirring the pot there are lots of issues we need to hear more about.”
“I appreciate your insights on “The Secret.” You skillfully pinpointed the problem with the “Law of Attraction” — it’s the blame game. I have a friend who is a incest victim. She was molested and abused by her father. A metaphysical teacher told her that she “attracted” the molestation and abuse as a child. The problem was not with her abuser, but with her negative mindset. She may have been only a child, but she is to blame for the rape, incest and abuse! There is another popular cd set that deals with the law of attraction.. It is Dr Robert Anthony’s “Secret of Deliberate Creation.” (This might be interesting to mention in your book as well) Dr. Anthony discusses the law of attraction from a historical perspective. For instance, Dr Anthony says that the public’s “unconscious acceptance” of Hitler allowed him to come to power. Dr Anthony says that Europe and America felt like Hitler wasn’t their problem, and chose not to get involved. That’s why Hitler alone isn’t responsible for the Holocaust. The problem lies with the “Collective Consciousness” of the people. Other countries share Hitler’s blame, as they permitted it to happen. That’s a good point, but at the same time Dr Anthony (and also Rhonda Byrne) tells us to look away from anything undesirable, don’t watch negative news, don’t read the newspaper, etc. The reason for this is to maintain a positive vibrational energy. This will help us to attract what we want, not what we don’t want. This is the inconsistancy that you pointed out in your article. Dr Anthony (and also Rhonda Byrne) recommends that we ignore horrible things around us, but that also means not responding or taking action. If no one responds or takes action, the problem gets ignored and perpetuates. And now we’re “partially responsible” or part of the “collective consciousness” of the problem. In this way, the “Law of Attraction” is self-defeating, or at least problemmatic. Blaming the victim never helped anyone. Nor does looking away or ignoring the problem. Thanks so much for your time, and good luck with your book.”
“Kevin: Thanks for your article on “The Secret” (three million copies in print, and over a million DVDs sold!) I have posted much the same kind of criticism on some e-groups, and couldn’t agree more. After 71 years on the planet, I have seen a long series of these scams, and this one won’t be the last. Nigerian banking, lottery winnings, penis enlargement, hot stock tips, the list could fill a book larger than the bible. The best way to get rich quick is to prey on those who hope to get rich quick and offer them a fake way to do it, which is what Rhonda and many others are doing. —
Why don’t you ever see the headline “Psychic Wins Lottery”?” Steve Andreas, NLP author, trainer, developer
“I thank you for challenging “The Secret”. I do believe there is a Law of Attraction that operates in our lives. When I saw “The Secret,” however, it appeared to me to be an over-dramatized, over simplified explanation. There is great mystery in life, in how we attract what happens to us. And in what is the “we” that we refer to. It has been said that we build our own spider’s web that we cannot see. At the same time, we interact with the “web” of others, of our city and our nation, and beyond. You very clearly point out where the reasoning fails, with rape and other abuses of the innocent. Or of not looking at what we don’t want to become. And in other ways. However, I do find in my life that when I focus my attention on something, with emotion, it more often happens than when I don’t. Wasn’t it the renowned Jim Rohm who said “We become what we think about most.” This Law of Attraction is real, but have we properly understood it? Thank you, again, for questioning some of the pronouncements of “The Secret.” PS here’s a funny story. I started working for a company a few months ago. At their regional sales meeting they showed “The Secret”. Just this morning I was told by one of the trainers that I need to practice the teachings of “The Secret.”—as he was telling me not to work for the company anymore. Then I come home and saw your article disagreeing with the message of the movie. Quite ironic, I’d say. Onward and upward.”
“The leaders of Delta Zeta – the sorority which just made national news by expelling all overweight and nonwhite members from its Depauw University chapter – must have read The Secret. In this runaway self-help bestseller, author Rhonda Byrne advises that you can keep your weight down by avoiding the sight of fat people. “If you see people who are overweight, do not observe them, but immediately switch your mind to the picture of you in your perfect body and feel it.” Don’t worry about calories, just get rid of that 150-pound sorority sister down the hall. Here’s The Secret, in case you missed it: You can have anything you want simply by visualizing it intensely enough.” (Barbara Ehrenreich: Levine Breaking News Elert LBNelert.com) 3-4-07
“Dear Kevin, I read with interest your article on your website about “The Secret” and the Law of Attraction it promotes. I suppose the only thing the Law of Attraction does is bring money to them from a bunch of chumps who want a free ride. Please pardon my sarcasm, but this sort of thing makes me angry. Another, related, concept I often run in to is that before we came to earth (that is, were born) we made an agreement with someone we knew from another incarnation to “teach” us a valuable lesson in this life. Like forgiveness, maybe. Let’s say someone (or a group of someone’s) come into a young child’s life and torture her beyond belief. Well, don’t be upset with those folks. After all, they just did that to teach her forgiveness. And she’s just forgotten who they are because, after all, now she’s incarnated in this life and just doesn’t recognize them. I find any of these beliefs, worldviews, cosmologies (call them what you will) all boil down to the same thing. Blaming the Victim. So I appreciate, dear Kevin, that you took the time to write a whole article debunking this nonsense and then posted it on your website. I honestly don’t understand how people can find it empowering to believe that they are at cause for the pain others foist onto them. Or for the necessities of life that are withheld from them. At any rate, I love reading your newsletter and try as often as I am able to go read the special articles you post on your website. Thanks again. Somehow you’ve given me a sense of relief. And I thank you for making my day. “
“Hi Kevin, Just wonder, did anybody call you a genious? If not I am the guy that will call you a genious. You are…Amen! You have a greatness in you and more of it you are sharing with others greater and happier you will be…that is the law of universe and not “law” of Rhonda’s movie teachings… I must credit her for great movie, she have done great job, since she is profesional movie maker…BUT when it comes to teaching a real secret to success,you are a real deal, in my book anyway. Thank you for sharing your great information,I appreaciate you sharing it…”
“Hi Kevin — Thanks for your very keen insight into the negative of “The Secret”. I appreciate you.”
“Kevin, Every week I have looked forward to reading your Coffee e-newsletter…although… In your edition last week and this week you took a position that really surprised me on “The Secret.” I find it interesting that you can sell all sorts of programmes about a variety of subjects that are directly focused on the topic of Persuasion yet you hypocritcally call “The Secret” and those who produced “The Secret” “A LIE”… How appalling!? Let me say that my level of respect for you and your work has been seriously tarnished. As one myself who has observed the law of attraction(“The Secret”) in my life as well as many others(yourself included) I can attest that your “opinion” of this principle is very misguided and misinformed. Taking a negative position on whatever you chose not to believe is irresponsible whenever you hold a position of authority under the veil as a so-called “psychologist”, it reflects on you worse. Please stick to what you know and leave the other stuff to other people who obviously know more about it than yourself. I have seen no where in any writing of the truth of negativity of what you claim concerning children or women and you sir have yourself now openly “lied about in print here” on the internet. Funny thing about the “Freedom of the Press, Freedom of Religion, and the like”, it gives everyone the opportunity to lie and claim it as the truth. You have mastered that position very well. Rather than attacking something as untrue maybe look at the validity of the existence and the examples of the principles at work already shown in your own life. But then, that’s too easy too do. He who casts the first stone shouldn’t live in a glass house… But being righteous you can’t see that.”
How can YOU find time to DO what you want – and spend time with those you love?
How can you be not 20% more productive or twice as productive, but 1000% more productive, and also give your time and love to the people that matter in your life… AND remember your SELF. You need to give yourself time as well. How do you do it? How can you make it all happen?
In this program, as in no other, I’m going to reveal precisely what I do and how I do it. I’m going to show you specifically how (for example) to generate enough words and valuable thought to fill a volume of Encyclopedia Britannica… to find time to have family and multiple streams of income…to leave a legacy and people saying, “Thank you…” and the specifics to make it all happen.
I don’t think there is much more important than creating time for the things you want in life…the things you get to do. People yearn for free time while I watch it right next to them…withering away as they walk through life with a blindfold on. There is not just free time but freedom to be had for the taking.
KEY: I will show you my system of time management (ok, it’s really a Time Production System where I generate time for things out of thin air…and I guarantee you that no one has ever shown you this before…because few people really get it.)
There is no point to working at a job for the rest of your life and then retiring. Where’s the here-and-now enjoyment there? There is no point in living a life without loving. What you are called to do is to create, to design, to sculpt a wonderful life.
That isn’t to say that each day curve balls won’t come at you. They always will. They throw you off target. They do the same for me. They can take you out for a short period of time or they can take you permanently. I’m going to show you how to get everything done and more. Because life is more than the to do list. It is about living richly as you move through life…
There IS a “to do” list in life but there is also a “get to do list” that no one ever gets to!!! I want to show you what a “get to do” list looks like and how to make your own.
You will be able to produce or create as much as you want to produce or create. You will be able to have the formula for multiple streams of income laid out for you in simple terms. Nothing complex. Follow the formula and you won’t need to rely on anyone anywhere for your security and your future. The foundation of life long security.
You will be able to earn as much money as you want and spend as much time with those that you love. You choose the number of dollars and the number of hours. I’ll show you what to do to have it all.
This isn’t a time management seminar. That would be something I could show you how to do in a book. I don’t manage my time. I live a lifestyle. This is a lifestyle program that you have to feel. Living a life where you can have it all is something you need to FEEL…and feel it you will.
All that it requires is you, your heart, a pen and the Production System Workbook to write the recipes that will lead you to a life where you get to do some pretty amazing things.