Kevin, I have read, and continue to re-read Covert Persuasion The Science of Influence and Covert Hypnosis. My learning experience is best described as drinking from a fire hose! You have provided so much valuable information in these works I have trouble deciding what to work on first. In Covert Persuasion you explain the Focused Outcome Mindset (and you mentioned it in a recent “Coffee”). I used to reject the idea of influencing others as “manipulation” and inappropriate. I see now that we influence others all the time; I just never took the effort to be intentional about it. Thanks again for your great work. You have really helped me be more effective in my sales and my life. I will continue to study your works.