Getting Clear About What You Want
I have a goal.
My goal is to show you how you can develop the focus and courage to reach ever higher levels of achievement than you’ve ever accomplished.
Success and achievement are in large part processes that begin and end in your own mind. While your actions and outer circumstances obviously have a huge impact on your success, success is not so much about “what” you do, but HOW you do it.
Lots of people go to work or “try” to make a sale…that’s not the deal. The deal is HOW you do those things every day.
If you change your actions, you will change your results. If you change your thoughts, you will change your results. Change both today and achieving most things is within reach of most people.
Let’s get remedial for just a moment.
The first step is to figure out what you want to be successful AT. What do you want to achieve? What do you want to do?
It is possible to become successful at nearly anything you do. In fact, you may know people that seem to have a magic touch – practically everything they do is a roaring success.
Like David Copperfield, it is an illusion that there is a magical touch.
Legend Point: People who do just about everything to the end of success or achievement simply understand the link between actions, thought, plan, contingency and adjustment.
They seem to effortlessly attract amazing opportunities, while others brood jealously from the sideline.
They have no trouble making whatever amount of money they choose, while others freak out daily over paying basic expenses.
THINK OF THIS:
People who understand ‘action, plan, think, contingency, adjustment’ can start with zero next to anyone else and move to the finish line at just about anything…and they will move quickly, effectively and make it appear effortless.
Why? They have a genuine drive or passion for what they are doing and the PROCESS of doing it, while others feel lost and confused.
How do they do it? What do they have that the public doesn’t?
It’s not as amazing as you might hope….
They know who they are and what they really want!
Even though I just confirmed it’s possible to become successful at almost anything you do – it is MUCH MORE LIKELY that you’ll become successful at something you truly like to do.
In fact if you think about the things you like to do, think about doing them or something similar and getting paid alot of money for doing that.
You might think, “Oh you can’t get paid to travel and sit on the beach, Kev….”
Really? I know people who do just that.
How do you get paid to do what you love?…for real…
KEYPOINT: What are a few things you like to do and would do daily especially if you got paid what you are getting paid now? (Write these things down.)
I’m not really interested if YOU think that this is realistic or possible, I guess I’m more interested in what I THINK YOU CAN DO.
The successful people in your life have developed a strong relationship with themselves, become very clear about their passions in life, and made the choice to follow them with enthusiasm, drive and persistence.
KEYPOINT: They don’t have to force themselves to work on their goals each day. It’s either habitual or better, they look forward to it!
The results speak for themselves. These people AUTOMATICALLY attract lucrative opportunities, wealth, and even more passionate endeavors to dive into. It doesn’t seem like work to them because they are having the time of their life!
In the last two years I’ve been contacted to be on a number of national prime time television shows. I’ve turned them all down, even though, “We really want you.”
They will keep calling.
Because they see what they want. They know it will sell. They look at you and me and the guy down the street as products and stories. Good stories are told forever and Starbucks will be around when you and I are collecting dust…
OK, Time for some self evaluation.
Evaluate Your Past Success
Question: What goals have you set in the past, and how did they turn out? Were you successful?
Did you make the decision to move toward something that wasn’t right for you because someone else was achieving success doing the same thing?
Just because attornies CAN make a lot of money and just because doctors CAN be successful in NO WAY means you should pursue these things.
Did you let your parents or teachers talk you into a certain career because it paid well or offered “job security”?
There is no job security. There is only YOU SECURITY.
OK, the thing you set goals toward…How did it turn out for you?
You may notice something important as you complete your review: even if you were able to achieve a certain level of success at something, it didn’t matter if you weren’t happy doing it!
The First Thing You Need to Remember About Making Money is that it is NOT About the Money.
Money is just paper. (Well at least since 1972 when President Nixon took the United States off the gold standard where dollars were actually real money…in those days, money was ….money. It was worth something.)
That isn’t the case anymore.
Today money is an illusion and a belief (or as close as you can get).
Oprah goes on TV, talks for an hour and earns roughly a million dollars that day.
John Doe goes on TV that same day and talks for an hour and earns $200.
What’s the difference?
It’s not obvious and you’d better know…
One is perceived value. One is connection. Another is belief. Another is reputation and credibility…in fact there’s a lot of stuff that goes into getting paid a specific dollar figure.
The best answer is that John asked for and accepted 200.00.
Oprah asked for one million and accepted that.
Now just because you or I ask for a million in no way means we will get that. Life isn’t “The Secret.”
The difference is that Oprah knew she would ask for a million 10 years ago so she did all the things necessary to be ready to accept one million today.
Baby is born today.
That is not the result of something that happened today.
It’s the result of an event that happened about nine months ago.
YOU GET PAID TODAY FOR WHAT YOU PRODUCED NINE MONTHS AGO. (give or take)
Do What You Love
The true essence of success is doing what you LOVE.
Prosperity is a naturally-occurring BENEFIT.
Successful people are that way because two years ago, they liked what they were doing and knew that if they got better at it and if they became the best, they would get paid for the work they were doing…then…in two years or three years.
Understanding the Success Time Horizon
A big part of success is understanding time horizon.
Time horizon is all about planting, harvesting, repeat, repeat and THEN get paid.
If you need to get paid NOW, you will never be successful.
You MUST want to get paid in TWO years for what you do today.
I opened the mail yesterday and my The Psychology of Persuasion book translated into the German language was staring me in the face.
Today I opened the mail and found…my The Science of Influence book translated into the Thai Language…staring me in the face.
I wrote the Science of Influence 4 years ago. It pays me today.
Think like that and you will be successful.
Need to get paid today, and you will fail.
If you want to be successful, take some time to get to know yourself. Figure out what you really feel passionate about. Don’t look only at the activities themselves, but the underlying essence of what they involve.
For example: you may love sports, but you’re not really sure why. Look at the various aspects of sports-related activities and consider which of them appeal to you most. Do you love the thrill of competition, the challenge of strategy, the spirit of teamwork – or perhaps the sense of accomplishment that results from honing your mind and body into a fierce athletic machine?
When you understand what you feel passionate about, what you really want, and WHY, you will be heading in the right direction.
Sounds sooooo EZ…but HOW do you do it?….
Plotting Your Course and Planning Your Strategy
Are you feeling a bit clearer about what you REALLY want to be/do/have?
If not, take a little more time to get clear about your passions.
Be sure, it is time well-spent!
KEYPOINT: You can’t get where you want to go if you don’t KNOW where you want to go!
Once you have an objective in mind (whether it’s a new career path or a personal goal), you need to figure out the simplest and most effective way to achieve it.
That means creating a solid plan, identifying key action steps, and planning for the unexpected and your contingencies when the unexpected happens.
STEP ONE: Breaking it Down Into Smaller Goals
Everything you build in life needs a foundation. Whether you’re constructing a physical building or a new attitude, you need a solid base upon which to build.
If your new goal is to create a lucrative career as a professional singer, you need to know where to start. You might ask yourself questions like these:
- Do I have the image necessary (young, attractive, unique)?
- Do I already have the skill and talent needed?
- Do I need formal training?
- Am I good enough to be a professional singer?
- Do I have any connections in the music industry?AND THE KEY:
- How can I get my music out there so people will know about me?
The answers to these questions will determine which smaller goals you should work on first. And maybe, determine that you should NOT pursue this path.
STEP TWO: Identifying Specific KEY Action Steps – and Taking Them!
There’s a lot of people I don’t coach, that are still friends, people I’d like to see succeed.
They start a business or are working on their success plan but they are only running on a new treadmill that goes nowhere.
What are you doing?
“Working on my website.”
What are you doing to your website?
“Cleaning it up, making it look nice.”
Destined for failure.
What are you doing?
“Working on my new business.”
“I’m learning more about my product.”
Did you finish contacting all the business clubs in town and setting up speaking engagements?
Destined for failure.
What are you doing?
“Organizing my portfolio so my presentation is more organized.”
Destined for failure.
People will do EVERYTHING except the things that will CAUSE them to be successful.
There are very, very FEW specific daily actions NECESSARY to be successful but, people avoid them like the plague!
Why would anyone avoid easy things that cause success?…
KEYPOINT: They’d rather make their website prettier or edit something or perfect something else, or …anything aside from finding the path from the potential customer to them.
People new in business (people who have made less than 250,000 take home in business are new in business) NEED A MENTOR to point out that they had a hard day and did NOTHING.
…Once you’ve broken down your larger goal into smaller ones, you should see a clear series of actions that you need to take in order to achieve your goal.
Your mentor will if you don’t.
One of the core questions to ask yourself is this:
Am I spending 8 hours each day causing possible customers and clients to come to me instead of someone else.
NOT whether they would find a pretty website when they get there.
NOT whether you are organizing, cleaning, fixing, learning.
ARE YOU SPENDING EIGHT HOURS EACH DAY CAUSING POSSIBLE NEW CUSTOMERS AND CLIENTS TO COME TO ME INSTEAD OF THE COMPETITION.
Earlier on, we saw that these steps already have an obvious order. For example, if you have no training or you aren’t that good, you are probably in the wrong place.
You would be wise to work on those aspects of your plan before you try to get your music out to the public or network with people in the music industry.
Once there, you want to CAUSE FANS TO BUY YOUR NEW ALBUM.
Doing anything else is a promise to go broke.
…Simply keep things in order, and you will steadily and surely move toward the achievement of your goal.
However, be sure you are working on the FOCUSED action steps that count. Don’t let yourself be sidetracked by procrastination or fear and into doing the thousands of things that make it a “hard long day” and cause nothing to happen.
Don’t miss STEP THREE in the process…
STEP THREE: Planning for the Unexpected
While you’re identifying your key action steps and forming a plan to tackle them, you MUST begin to plan on all the obstacles that will pop up – and alternate plans to work through them.
If you want to be a pop singer, my first question is do you weigh 130 pounds or less as a woman and 180 pounds or less as a guy? If not, you have just taken a tough field and magnetized yourself to failure.
If you aren’t thinking about the CUSTOMER and what THEY WANT TO BUY, you don’t get success.
Your success is ALL ABOUT SERVING PEOPLE.
The more people you serve and make happy (or the equivalent), the more successful you will be.
Here’s a good way to do this: consider one step of your plan. Think about the complications or obstacles that will or can arise from taking that step. Then come up with additional steps you can take to overcome those complications.
Example: One step of your plan involves getting your music out to the public. You decide that getting a job singing at a local club that will give you some good exposure. Dandy.
But what will happen if you can’t get a local singing job? By thinking ahead, you can come up with alternate plans, such as building a website with audio clips of your music, gathering other musicians together and renting a space to hold an informal musical event for your community, or researching local establishments that have open-mike nights.
You need to appear before thousands so hundreds will buy your album.
You don’t have to give this stage of planning an excessive amount of thought.
Too many goals are easily derailed and dreams crushed when obstacles appear and the goal-seeker doesn’t know what to do, so they do nothing. They give up. Don’t let that be you.
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