Do you represent a great product/service?
Are you a GREAT acquisition?
Are you proud of the above?…enough to BUY?!
Who matters most to you in life?
Children, parents, boss, other yardsticks? Many of these people won’t judge you fairly. BUT because they matter to YOU, they matter to you.
How do the above people stand in your way or push you forward?
Spouse,, boss can be a disaster or a gift.
SHOULD THEY believe in YOU?
SHOULD YOU believe in YOU?
If you should not, DO NOT.
Who are your 1,2,3 accountability people? You don’t want MORE. You can’t answer to too many people.
Who can you be valuable to beyond family and friends? (customers and clients)
Are you bringing PS to the RIGHT people?
Who needs and wants what I have that I can deliver?
What do they want and need to the extent that you can help them?
How will their people/family feel about you doing business with them?
People do NOT make decisions by themselves.
They use the ROLODEX.
“What would my neighbors think if I were driving around in that goofy looking car?”
You’re trying to preclude the conversation, “that’s a really dumb car you bought.”
They don’t want to have the conversation, “I talked to the wife and she said no.”
BUT THEY DID IN THE ROLODEX
When you frame the question, while yo are asking them to X realize THEY SEE a HALF DOZEN more people than YOU DO.
The group of people in the rolodex are not necessarily “related” in any way.
Propose your proposal so all of the rolodex is included.
What do they need to do to convince them that they are smart. His people must know that he made the RIGHT DECISION.
Is their trust in your logical? If so great. If not, you can’t do well.
Logical means you are pretty much right.
Can they make an obvious argument for them to be your dating coach?
What are the people familiar with?
They are ALL on AUTOPILOT. Familiarity and Comfort and NOTHING ELSE.
Your potential client will interact with their people and they will be or not, comfort and familiar.
If you are freaking out people’s friends people say no. Period.
Honey I gotta go to boot camp because of…………….even though it’s in vegas.
Your wife wants to see you less every single day. So she kicks you out of the house to go to vegas.
“Why DO they want you to do…
Magnet Store. “I do dishes,” “I don’t do dishes.” Bunch of ladies except me. It’s all about doing dishes and housework. I NEVER would have guessed. I like doing dishes. Everyone else does dishes wrong. There IS a right way to do dishes.
“How do you know,you ever been inside of a dishwasher?”
Determine and control the context (you own it at your website)
Example: Google adwords. “Use Hypnosis to get the girl” you know that when they arrive it should match what was on the text in the face.
“Invest here to make millions.” Yields imagery or it instantly fails.
Changing the context lesson changes your LIFE.
First time someone plays blackjack. Mark Ryan is hypothetical. “Don’t you think that it’s possible to…”
Different contexts: with you vs. the Speedy Cash People. You have 5 people from each side. One group will go broke and one will get wealthy. WHO you hang out with is Monstrous.
How do you put stuff on your website vs. in person. Reactance? Robert Johnson vs. Robert uhhhhh JOHNSON Foundation.
Mistakes on the webiste? Yeah, it’s true, my Bob Bly story shows that it seems illogical. If we couldn’t get them to convert, we’d go tell them to write the side incorrectly. Kevin’s grammar is incorrect.
Mom wanted you to go to the big business with benefits.
Danielle asked me and I told her it was something you will never see.
Truck Stop: VeggieBurger. Grandfather says, “can we see the manager.” Grandfather was never talking, until grandmother. “Your sign is spelled incorrectly.” My sign is that way on purpose.
If you make a lot of errors you appear to be (yep) stupid. If you make a couple they sort of make sense.
Predetermine the optimal result for them. You want people to be able to make an obvious choice. Dan Ariely did a study with economist.com. They offered The Economist.com and the economist magazine delivered to your it was $125. or you could order just E.com for $69 OR you could have E magazine for $125. 2/3 bought the top option. “Any idiot would know this is the best choice for them.”
Second way you over come reactance is the identity link. Information from Facebook is a huge overcoming factor because you find out threads.
You want to do business with people like you.
It’s easy to get a custoer.
Hard to keep a customer.
Nothing is more important than empathy. If you have not empathy, and they WILL or WON’T see it., you WILL or WON’T get an opt in.
If you refer to people as a list then they are a THING. If I say they are my friends there is a completely different frame.
If I referred to people as my list then I would cheapen me and those people.
the people that you love, you tend to do right most of the time.
How you perceive your “list” will determine your income and who you hang out with at night.
Reactance is the instant no that comes because you are afraid of being manipulated.
Defuse reactance. Resistance. If everything is perfect it’s not believable. You can only be SO amazing.
When you communicate with people face to face or online, either add or delete status symbols.
There is an interesting change in how you feel about yourself when you add or delete status symbols from what you are wearing.
People do not like to be outstatused. It MIGHT be a good thing when you are the ultimate authority, maybe.
Status can have a backfire situation.
The less stuff you NEED, the more valuable seem to other men. The OPPOSITE is true for women.
Men have no problem with seeing a woman with necklace, jewelery.
Brian Tracy, NO You got older you got senile. But he doesn’t and never has.
Men wear stuff that wear things that go DOWN.
Always arrive early and learn the waiters name early.
“How do you want the girl to DEMAND YOU…?” You want a card that says, “Would love to have a glass of wine with you.”
THat’s the way.
They’ll think you are elegant. You can’t lose.
Arrive early, know the waiters name, if people arrive at your website, and you know them you win. What are they thinking. You MUST KNOW.
They want info. (Training, information data) If we can’t cause them to arrive wanting training, we at least want htem to LEARN something about NLP from someone they are similar to. Info could be video, article. They want to capture information.) At an NLP training site they want training info and WHEN. So put it UP where it’s obvious. Right side has schedule.