Will You Be the Next Best Selling Author?
Dave Lakhani and I have teamed up to publish two hardcover books this year.
Dave is the bestselling author of The Art of Persuasion, and The Power of an Hour.
I respect Dave a lot.
Not only is he a good writer (and competitor!) he’s extremely intelligent, hard-hitting and one of those people who simply refuses to fail.
The two books we are doing this year are about selling and real motivation.
Where might you come in?
If you are a sales trainer or making the move to be a sales trainer, professional speaker or will be soon, then these projects might be of great interest to you.
We’ve both wanted the perfect book for companies to buy for their employees when one of the authors of this book speaks at their events.
These two books will give them choices, and the presentations we give will be wrapped around the book. So not only do we get paid to present the material but the company will buy the books from us as part of the keynote or sales training day.
Except for one thing.
Dave and I aren’t going to be the sales trainer that day. We aren’t going to be the keynote speaker. They aren’t going to buy the book from the publisher or us.
YOU will be the well paid speaker. You will be the person they buy books from as a bonus for their attendees.
Now STOP here.
Dave is a captivating speaker and has earned as much as 80,000 for a two-hour presentation (including back of the room sales). He doesn’t earn that at every event. He earns that often enough to irritate me though…
My speaking fee is $15,000 for a 1-2 hour keynote and $20,000 for a half-day event. I too earn additional money at the back of the room.
For people early in their career in speaking and training, being published is everything. It’s what gets you the gig in the first place. If you aren’t published you aren’t an expert and you aren’t going to even be given five minutes in front of an audience.
This book will not only put you on the map it will put you on the best seller list. Companies, conventions, meetings bring in BEST SELLING speakers and then buy their books to give to the audience attendees.
So, in the real world, how does this all work?
- You get hired for a gig because someone sees you in the top sellers at amazon.com
- There are 200 people in an audience,
- You accept $7500 for your speaker fee.
- The company picks up 200 copies of your new book at $25 per book totaling another $5000
- And $ 12,500 is not bad for the day.
- And you haven’t even gotten to the back of the room sales yet, at the end of the day.
We’ve devised a plan whereby you will be able to co-author this book with us and four other co-authors and in short order achieve best seller status..
Obviously, there is a cost involved for the risk we take of putting a new author on the cover of a book. We are covering our proverbial bases in a couple of ways.
Each book will be a beautiful eye-catching hardcover book that will easily compete with other sales books in the bookstore.
We’ll be sending out press releases to all the appropriate media announcing you as author of this new book.
If everything follows plan, this will put you on television, radio and in print fairly quickly, if you like. If not, we’ll make sure one of the other partners gets on TV to promote the book.
This will be a hardcover book and will be distributed in the U.S., Canada, U.K. and Australia, by the world’s two largest book distributors.
But that just gets us started.
We’ll be selling foreign rights in October all over the world.
How do I know? There are foreign publishers in numerous countries that buy rights to every single book that I publish or write. It’s that simple.
You will be internationally known as speaker and author by the end of year.
(Is that cool or what? Took me 4 years after publication of The Psychology of Persuasion to go International.)
OK, I want to summarize what’s in this for you and then show you what you have to do to be part of this, and what it is going to cost you. This is for SERIOUS writers. This is NOT an anthology of cute stories. If you don’t want to add something valuable to this project of great value, don’t read any further.
- You will co-author a book and be listed Internationally as co-author of this book with Dave Lakhani, myself and four other co-authors. Your book will be available at all bookstores and of course online at amazon.com and the other biggies.
- You will have responsibility to make this book a success. Dave and I can’t be part of something that isn’t a bestseller, so we will show you what you NEED TO DO to take responsibility for making this a bestseller. Being a bestselling author doesn’t just “happen,” it takes strategy and a bulletproof plan brought to fruition by dedicated people.
[Stop here. Go to amazon.com right now. Click on Books. type in “persuasion.” Notice there is the classic fiction book by Jane Austen called Persuasion (classic fiction). Notice there are two other hot selling fiction books. There are five other books in the top ten selling nonfiction books about persuasion. Notice who the authors are of four of them…You’ll be here next time you look.
One more thing before you leave amazon.com. Click on “Advanced Search” Where it says “publisher,” type in Pelican. When the search results come up notice that Pelican has 4408 titles for sale. Who is number one?
Zig Ziglar is number four…and then go down to number 7. Yup, Two in the top 10…and that’s just amazon. #1 out of 4408 titles for sale.]
- You will have face time with Kevin Hogan and Dave Lakhani. We aren’t going to show you what to do by email. You are going to sit down with us, in person, for two DAYS. If you “can’t make it” without one heck of a good reason, you are off the project. We want to get to know you. To spend the day with either Dave or myself is a $10,000 investment. You’re getting this INCLUDED as part of this project.
You’ll learn exactly where you fit in the plan, what you have to do. And there is a lot you have to do. I can’t tell you that you can just visualize a bestseller, feel it and watch it happen.
- You will be accountable. If at anytime in the prepublication process, including writing your agreed upon content, you screw up or can’t fulfill your obligations, you are out. This decision is frankly mine. I’ve never had a problem asking someone to leave a project. Either people add to a project or they kill it. I won’t have anyone screw up a book with my name on it.
- Your content matters. You can’t just write about anything. No bogus philosophies accepted. You’ll write tangible, real material or not be involved.
- You’ll receive marketing assistance. We’ll give you press releases to give to all local and state newspapers. (This is true if you are from Canada, the UK, or Australia as well.)
- You’ll be groomed for the media. You’ll participate in mock interviews, they’ll be recorded and we’ll show you how to do them right. We’ll show you EVERYTHING about how to sit, what to say, how to be fascinating, and HOW to get people to buy from seeing you on TV
- You’ll receive 1000 copies of your book.
- We are all in this together. Your picture will NOT be on the front cover. This is not some idiotic ego stroking project to make you feel good about yourself. This is about a best selling BOOK. You and I are SECOND to the product as coauthors. None of the authors will be on the cover of the book.
- There will NOT be different covers for each author. That’s a sure way to kill a book.
- There will NOT be different ISBN’s for each author. This is what a lot of people out there do and they think they are doing the author a favor. They aren’t. They are killing book sales.
- You will have a FULL PAGE at the end of the book. Each other will have a promotional page that will list what you speak about, why you are the right person to bring in as a sales trainer, your website and contact info. This is the page that will sell you.
- Dave and I will walk you through step by step of the process. There will be nothing generic or theoretical. We want this book to be #1 in it’s market.
- Your investment to be part of this black belt disciplined project is $25,000. Or you can choose to pay in two installments of $13,500 each – 50% in advance and 50% upon publication.
- You will have a strategy to recoup your investment. You will receive 1000 copies of your book which your meeting planners can then buy from you. The books will retail for 29.95 (which puts the book just under $19 at amazon!!) and you will allow meeting planners to buy the book from you at $25. (This is to recoup your investment in the project asap) We NEED you to recoup your investment as soon as possible and will do everything we can to make that happen.
- You WILL share in profits on the book. You will earn a share of the author royalty just like dave and I. (No one does this)
- You will share in royalties on International rights. When International publishers buy the rights to the book, YOU will SHARE in the royalties publishers around the world pay us. (No one does this.)
- You have very committed co-authors. If this book doesn’t sell 50,000 copies in the first two years in English and 200,000 copies abroad, you will have two very upset mentors.
- If this sounds like it is for you, you can APPLY at I Want to Be the Next Best Selling Author!
- We’ll tell you within three days whether your application is accepted or not.
I hope you will apply. I hope we can accept your application.
In order for us to sell foreign rights in October, this book will need to be published before the big International Book Fair. Be ready to work fast!
Will You Be the Next Best Selling Author?