The Superintendent of Schools looked up from his chair and said, “Why aren’t we teaching this to our kids?”
He was taking the course I was teaching, as a skeptic…which is cool with me because that’s how I take pretty much everything including how I recently put 14 gallons into my 13 gallon gas tank…for the first time ever….and it wasn’t empty on the gauge…
Being skeptical is simply being smart.
I looked back at him, and said, “I thought that was your department.”
He laughed and indicated that he might be able to propose it to the School Board.
Then I laughed….the rest of the story falls into another article…
That was in 2000.
I got to show dozens of adult classes over a five year stretch techniques that really work in enhancing memory and learning. Stuff that we tested and researched.
Memory Enhancement Applies to Selling & Marketing
Figuring out how the brain and mind work has always been fascinating to me. Additionally, everything in memory and learning carries over to sales and marketing.
If I was still leading that course today, I might just have another cool technique, that I didn’t discover. A technique that not only enhances memory but reduces false memory (and that ain’t easy).
Susan Levine from Seattle wrote this week and led me to something she knew you would love.
A fascinating study was reported last month in Brain and Cognition, that showed what I consider amazing results….
Eyes Forward, Please!?
Men scan from left to right as they walk. Eyes peeled for the next beautiful woman enter their visual frame. Eventually she passes by and scanning process continues. I used to think that we lowest on the totem pole of life forms were simply looking for women on the street, when in fact, what we do is strengthen our memories…
Technique for Better Memory Formation
Or so says a new research made at Manchester Metropolitan University in England. The researchers say that for a better memory formation, you have to move your eyes from side-to-side for 30 seconds, an action believed to trigger an interaction between the brain’s hemispheres, a crucial process for recalling certain types of memories.
Other researchers found that horizontal eye movements help people recall better words they have just seen. This team checked if such eye movements also help people recognize freshly seen words.
Recognition memory, opposite to recall memory, makes people trying to recognize words store false memories named source monitoring errors, attributing them to the wrong source (they can believe they have heard in the afternoon a word which in fact was heard in the morning, for example.)
The 102 subjects were presented recordings of a male voice reading aloud 20 lists of 15 words, of which some did not have a specific “lure” word, but words that converged with it, like “thread,” “eye,” “sewing” and “sharp” instead of “needle”.
After that, 33 % of the subjects watched a computer prompt that initiated side-to-side eye movements for 30 seconds, 33 % a computer with up-to-down eye movements, and the final third did nothing. After that, they had to pick out the heard words from a list. Source monitoring errors in this case represented the choice of unheard words: the subjects couldn’t make the difference between hearing and having thought the words.
The first group recalled correctly, on average, with roughly 10 % more words, and committed about 15 % less source monitoring errors than the others.
“The movements could be helping people identify the true source of their memories,” said Stephen Christman, a psychologist at the University of Toledo.
He made another research study on the issue, with similar results, but he thinks much more studies are needed to establish a clear link between eye movements and a better memory forming. “Let’s say you’re leaving a mall after a long day shopping and you realize, ‘Oh God, I can’t remember where I parked my car. Would it help you if you stood there in the parking lot and just wiggled your eyes back and forth for 30 seconds?” he said.
I’m thinking it might, and, that these researchers might be on to something big…and I hope that people won’t do this while driving or slicing and preparing foods with sharp knives….
Install new patterns of behavior?
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