Influence is only useful when it is utilized. I’m like you, I like to know. I like to learn. In fact, almost everything I read is with the intent of application. I’m reading Quicksilver by Neal Stephenson right now. And there are two applications I have in mind for what I’m discovering in this incredible novel.
Wouldn’t it be great if the skills you are learning in persuasive communication and influencing others could be so successful that you could influence thousands of people instead of hundreds, or a few?
Obviously sales would increase, revenues would go up, people would be happier and well, you get the idea.
When the President of the United States gets on TV, he talks to millions of people. That automatically makes him a person of great influence because he has access. People with media coverage like suicide bombers in Israel and Iraq are people of influence because they have access. The media covers the results of their actions and people are influenced around the world.
You probably don’t have the media covering you every day. You probably don’t want to blow people or buildings up to get your point across. You are probably an ethical, honest and caring person who wants to make a difference and hopefully increase your standard of living at the same time. How? By influencing far more people than you ever thought possible.
I found out a long time ago that there were some things I simply had to do and people I simply had to meet and befriend if I was going to be as influential as I wanted to be. And so, I did. And you will too.
I have no idea what your profession is, what you sell or what your company produces, but there is one certain fact. You can influence several times as many people as you currently do to use you, your products or your services.
Have you ever seen an image of a metropolitan area taken from a satellite? You see lots of lights and built up areas that eventually thin out to more rural areas. It’s kind of interesting that at least in America, most people live in cities.
A person of great influence in Sleepy Eye, Minnesota is not as likely to influence the general public as a person of great influence in London, Singapore, Los Angeles or New York. There are simply more connections that are possible in the big city.
There’s another interesting map that helps us understand how to be a person of greater influence. Think about the maps that air traffic controllers and airlines use to see where airplanes are in the sky all over the country or all over the world. Lots of lines crossing back and forth. Lots of lines coming into Los Angeles, Chicago, Minneapolis, Atlanta, Cincinnati, London, Amsterdam, Moscow and so on. The lines represent the routes of airplanes and that is an important metaphor.
We know that travel and people who travel are among the most influential people in the world. Sure, there are exceptions, but that is why they are called exceptions. The rule is that the more someone is on the move, the more people they will influence.
Today in Japan, over 100,000 people know who Kevin Hogan is. That’s pretty amazing considering I’ve never been there or even close. I’ve never been on TV or radio there and I’ve never been in the newspaper in Japan. But 100,000 people own The Psychology of Persuasion in Japan. Every day people are learning about influence from my book because it has been translated into Japanese.
In order to have influenced 100,000 people to have purchased The Psychology of Persuasion last year, a few things had to happen…
…In 1996 I had to influence Pelican Publishing to give me a contract for the book. I had to turn the book into the second best selling book ever on persuasion here in the United States. Then someone at Pelican had to persuade a Japanese publisher to purchase the rights to the book. Now this isn’t an easy sale because the book is in part about the power of persuasion which is the power of the individual…which is in direct contrast to the Japanese’ collectivist culture.
…and then the Japanese publisher had to promote the book so that over 100,000 copies would be sold. That’s a whole lot of influencing…but when you add it up…that’s over a million dollars of books sold…and that’s just in Japan. There were a few key people involved in selling 100,000 books.
- Kevin Hogan
- Pelican Publishing’s Foreign Rights Sales Person
- PHP Publishing’s Publicity person for Psychology of Persuasion.
Essentially three people were mostly responsible for the sale of 100,000 copies. Take any of the three away and there is no million dollars of sales for PoP in Japan. Zip. Nothing. Three people responsible for 100,000.
Granted, this is a bit oversimplified, but not that much…
Sometimes we influence someone and think that THAT is the person who is supposed to be our end customer. No, NO, NO! It’s time to think globally (or at least bigger). When you influence someone are you thinking bigger? Wider? Further? More people? Sure, your customer is your customer but they are ONE person. Is your customer someone who is going to communicate your message to 100,000 more customers?
Or what if we still think a little more dramatic than your current business volume, but less dramatic than global.
What if you are a professional? An attorney, a therapist, a doctor, a coach… You have a few things to think about.
- Adding clients.
- Adding clients who will sell you to other clients.
- Adding clients who will influence other people to have you consult with companies, churches or groups of any kind.
- Adding someone to your payroll to help you help twice as many people.
And it’s all about you influencing the right person. It doesn’t take a lot more work to influence the right people than it does to influence a…person. But how do we find all of these people? How do we persuade these people to make YOU the answer? How do you service and meet the needs of all those people? How do you sell yourself to 100,000 people?
By the way, wouldn’t it be nice if your product or service was earning you money while you slept every night? You can whether you are a salesperson, therapist, attorney or an accountant and I’m going to show you even more.
Do you want to Grow Your Business by a Factor of 10?
Do you ask yourself, “If I can just have this many appointments every day, I will make this much money…”? It seems to make sense, yet this thinking is remarkably short-sighted.
A better thought, “How can I get the people I’m influencing today to influence lots of other people to buy from me or use me?” The mindset in the first question above is the mindset of a sales person who is not trying to optimize every conversation. Instead he/she is just focusing on having high quality conversations. Important? You bet. Near sighted? Oh yes.
Science of Influence: The Master’s Advanced Home Study Course
by Kevin Hogan, Psy.D.
In the Master’s Home Study Course Part One (V. 1-12), you learned an enormous amount of cutting-edge material now coming to light in the field of influence. Now you are going to gain access to truly advanced information that has never been released to the public, ever!
The Delta Mind Control Model, for the very first time, shows you how to begin, “middle” and end a communication that is designed to influence. The DMCM works because you are able to control the direction of your mind and that of your client or counterpart. As a rule of thumb you have about 8 MINUTES to create change in someone’s mind. You will learn precisely what techniques and strategies can be utilized at various stages of those eight minutes.
Oscillation. Most people operate under the belief that what they believe is “real” What’s interesting is that these beliefs constantly waver throughout the course of a conversation! Understand oscillation and utilize the techniques to direct oscillation,and you can begin to re-map anyone’s mind.
Credibility: The Pivot Point for Persuasion. No credibility = “No!” I’m going to show you all the ways to build credibility fast and effectively! You MUST be 100% credible!
Metaprograms and Branding. Learn about NEW metaprograms and branding your SELF. These two CDs alone are more than worth the price of the entire package. Would you like to know how to have people see you as THE “go-to” person in your field? I’m going to show you how.
Branding. Most people think the word “brand” is a business term. It can be. What can branding do for you as an individual? Everything.
Mind Reading. I’m going to reveal some of my most closely held secret methods of determining what people are thinking in the moment.
Psychographics. This CD introduces you to some of the most powerful tools I utilize in helping clients determine what is going on in the minds of others…then how to use that information.
Twelve NEVER before Revealed Secrets to Optimize Persuasive Messages. Did you know that there are actually a significant number of sales calls, persuasive presentations and proposals where you should NOT mention the benefits of you, your product, service or idea? Heresy, you say? Heretical yes, and absolutely proven factual.
59 Persuasion Tactics That Gain Compliance. Of the 59 persuasion tactics, Role Response Projection is one of my “favorites” and without a doubt one of the most powerful tactics you can utilize…with a person, a group or even a nation. This is just one out of the 59 tactics I place in your hands.
Intrigued? Make this program a gift to yourself and your future success.