Kevin Hogan

International Speaker

Latest Articles:  Stopping the Black Swan Can You Become a New Person?

The Once Strange & Unpredictable Nature of Emotional States and How They Change Minds

You can begin with “The Con.”

The Con derives from “The Confidence Man.” A man who would gain your confidence, and then swindle you out of your money. The Con worked for many reasons, the first being emotion management.

The Con has been around as long as people have used money, but today The Con has evolved.

There’s much to be learned from The Con, and that’s where we begin today.

What is it with the strange experience everyone has with the service guy?

Emotional States InfluenceThe repair man is typically a good egg. They work hard, deal with the public and often don’t get paid what they should. There are bad eggs, as the good eggs will tell you…and here’s what one of the good eggs shared with me about the company he left to become an independent.

You can’t fix the problem yourself, so you call the plumber/electrician/locksmith/heating guy. Whoever. It’s all the same.

You’re Angry. It went wrong and you don’t know how to fix it yourself.

In other situations, you’re in a state of fear along with experiencing massive frustration.

You know that once he enters your place he can pretty much ask for any amount of money he wants.

Some of the nation’s largest plumbing companies have taught their plumbers to scare the heck out of customers, and most specifically women, who have been accurately stereotyped to react to fear of plumbing disasters with agreement to unnecessary repairs and then following up with writing 4 digit checks.

Emotions InfluenceI asked to be taught the entire approach, the emotional leveraging and “the solution” stage. It is a masterpiece of the con…right in your own house.

To find out how The Con Man plays on emotions and what emotions mean to you and your ethically-generated revenue stream…read on…

I asked my plumber to tell me in painstaking detail about why he left the big company. It was because he didn’t want to play the game. So now he is an independent. Turns how he wanted to sleep well and be happy with $120,000 in income annually. Four $150 calls each day is plenty for him.

But, some in the service industry have discovered what very few people in sales and marketing ever learn and what I’m going to show you today.


Playing on Emotions…Influences

The corrupt plumber can extract 6 times what is necessary from the same exact clients. For obvious reasons, I’m not going to lay out their con step by step.

Next week in part two I’ll tell you a story of who I was once conned. The principles are roughly the same and the emotional management of the mark are also very similar. I will show you how to ethically use some similar tactics to get people off the stick and cause them to say Yes to you today.

Quick Preface: The Service Guy has a right to charge whatever he wants to charge. You should always get this amount when setting the appointment.

He also has a right to earn whatever income he chooses to earn. Where it becomes dirty is when you are unnecessarily switched to unnecessary repairs or worse…to repairs that aren’t real or are never done.

It’s that simple.

Now, for optimal influence, here’s what you’ll need to know:

Driving their emotional…

Write this down: People tend to overestimate that positive things will “happen” to themselves in the future. They believe they will earn more money, have more time, and have better relationships. After all things can’t be as bad as they have been this year or the last few.

Optimism InfluencesThis, of course, could be true, but it rarely is, as people simply choose not to follow through on earning more money, having better relationships or pretty much of anything.

Instead, write this down, “people have evolved to be OPTIMISTIC.”

Optimism, for the purpose of this article, is: skewing interpretations of events in a way that somehow causes the individual to feel better about themselves, now or in the future.

Fairly extensive research reveals this tendency diminishes the need to actually DO something because an individual hopes/believes that the future will be better.


People have an Optimism Bias.

It’s why there are 10,000 bankers worth 8 digits and millions of homeowners foreclosed.

The government (you, that is) still pays banks to loan you money for education and homes. The game is simple. They prey on optimism to induce people to buy something they believe will be valuable to them in the future.

In fairness, a home can go up in value and the value of targeted education is obvious, though the value of a good liberal arts education in general is useful for the latest game show on television.

Humans are trained by society to have an Optimism Bias about themselves in almost every way.

Because of this, almost all people believe they are better-looking than average. They are convinced they drive more safely than average, even with recent accidents taken into account. They remember their grades in college as being much better than they were. They believe they will earn much more than their friends in the near future. They believe their children are remarkably bright.

Optimism Bias.

People are overwhelmingly optimistic about how pretty much everything will look/be in the future. Optimism Bias is typically not a bad thing from the standpoint of survival. It’s simply not an…optimal…mindset for achieving or living about what one was/is optimistic about.


The Status Quo Bias

The Optimism Bias butts metaphysical heads with the Status Quo Bias.

They are each on a different spectrum. One is not the opposite of the other.

The Status Quo Bias encompasses a lot of territory but you can remember the two key factors in this way:

1) People are today what they were yesterday.

Do people change?

People, in general, won’t change anything to be different from how things are today, if effort is required.

Employee WorthApple Corporation employs about 65,000 people. Each employee is worth about $1,000,000 per year to the company.

Google? 1/20 the employees, but the same value.

You are talking some seriously talented people. The numbers are the envy of companies across the globe.

People read this and Optimism Bias kicks in so most people believe they also are worth a literal million to their company. This is rare and I can’t think of another company that has talent close to those of Apple or Google. (Email me)

Meanwhile, government employees, on average, have a real value to the government in negative dollars. i.e they go to work and what they do costs the government money. And it goes beyond their salary and pension. If I broke it down for you, you’d either be irritated or upset and I’ll spare you both.

In the real world, just like the janitor at Apple (and remember I was a janitor for two years) isn’t worth what the creative team is worth to the company. There are big differences in all companies and across the scope of reality as to what any one individual is worth to the bottom line.

Here’s what is predictable: The value of Person X to Company/Person Y almost never changes significantly.

It’s true, there are people who constantly evolve, improve, learn, self educate, grow, become smarter, wiser and worth a great deal more to those they come into contact with and those they work for.

At Apple and Google, evolution is a daily experience. But they are representative of the 10%. The 90% don’t want to see anything different in life from what they see today.

1) People are averse to change.

2) People believe that they are far more valuable than they are in reality.

That’s the foundation for the Status Quo Bias, but it goes deeper than just that.


The Emotional Lens

If you ask someone right now, how they will feel in the future, they will experience the future through the lens of the present and assume the future will be like their current state.

[When people arrive at your website or your real world store or meet with you, little matters more than their emotions when you walk in the door and what happens next…observe…]

Want to sell more of anything you sell? Want more people to buy you or like you or find you attractive?

It is remarkably simple to make that happen. Simply understand this:

Markets go up and everyone buys.

Markets go down, everyone sells.

People are OVERestimators.

Last year, there was one week when 97% of investor analysts were bullish on Silver and it went from $43 to $31 in a week. They were way too optimistic. I sold all digital Silver the day Market Vane published that 97% number.

People who believe the crowd is smarter than the individual hang around some really stupid people. It’s not correct, and to believe so is ridiculous.

The crowd is not only not more creative or intelligent than the average person, they are generally a disaster waiting to happen.

Emotions of people in crowds feed off of each other and tend to escalate. It’s the simple effect of mass control/brainwashing.

1 person generally can do far more than 2 in a creative sense, but 2 typically are many times more valuable than 50 or 500 or 5000.

One factor in the uselessness of crowds/groups as a force is MOOD.

It’s pretty simple to learn to control a crowd and turn them into a mob, a chanting group or a protest group. It’s a real learned skill to do that one-on-one and you must learn to do this – and over the course of these two articles you’re getting those puzzle pieces.

Controlling Mood and Emotions:

Optimistic vs. Negative Moods

Optimistic PeoplePeople in “Optimistic Moods” see things as MORE optimistic in the future and because they DO nothing, it won’t actually turn out that way in real life.

Meanwhile people in Negative Moods create an overestimation of future negative events.

Gold was $450 off it’s high last year and everyone sold. Since the big sell off, Gold is up $200 per ounce and now people are getting excited again. It makes you smile…a little. People are so….poorly educated in how the mechanics of daily life run.

You can predict that people in general will favor (or continue within) the Status Quo vs. Change in pretty much any respect.

It takes Grave Danger or Dramatic Benefit for most people to change anything in the Status Quo.


People think that what they have (in a relationship, a job, a career, anything) the Status Quo is likely to be superior to what they MIGHT have in the future if they acted on a decision to change.

So, they don’t.

They believe if they change the job they switch to will be worse or pay a lower salary. And obviously that is true in many cases.

They become optimistic that what they do for a living (for example) today will still be around in 10 or 20 years and they believe they will continue to be valuable employees to their company.

People’s belief that what they own or who they are is more valuable than how others perceive them or their stuff.

In simple terms, I take my stuff and get ready to sell it on EBay. I set the Buy it Now price at what I think my stuff is worth. What happens? No one buys much of anything.

People are actually quite good at evaluating the value of other people’s stuff, just not their own, or their own value to a company, their career or similar.


Can Mood Determine Yes or No?

All of these conflicting biases cause moods.

People’s moods reflect their emotions. If emotions tend to be “in the moment,” then moods tend to cover a much longer time span.

People’s moods in large part determine whether you will hear “yes” and “no.”

Here’s a secret…

People’s moods and their genetic wiring towards mimicking the behavior of other people combine to help us know…pretty much exactly…what they will do in the future.

People’s moods have even deep and dramatic predictable behaviors attached to them that makes persuasion much easier than it probably should be…


Matching of Emotions Influences

Sadness InfluencesWrite this Down:

Example: In one recent study, Sad people were persuaded twice as often by people who behaved sadly vs. people who were angry.

A 5% increase in compliance would have been dramatic. DOUBLING compliance is truly dramatic.

Key Point: Matching of emotions has a dramatically positive effect in persuading others.

What I like about “negative moods” in others is they cause people to think accurately, carefully and be less compliant in general. (That’s pretty much my client and customer. The person who doesn’t fall for The Secret or any other related nonsense.)

But it’s not just about Mood Matching.

Yes that is very valuable. As you’ve seen, it can double compliance. Double is a *lot.*

Do moods matter in which choice is made? 

Happy People Choose____________________

Happy People Choose Option 1Example: A recent study showed that Happy moods tend to increase compliance, with the first option that is offered.

Therefore, if you have looked at your client’s situation and know they should be using your Product Q or hire you for 1 gig instead of 3 or whatever, give people options and let the FIRST option you offer be their best choice, realizing the happy person will choose the first option most of the time.

Obviously, the vast majority of people aren’t “happy” the vast majority of the time.

That means you’ll be most often be dealing with people immediately coming off of or going into negative emotional states.


Negative Emotional States?

After you have analyzed the client situation, determine the best choice for them and present it LAST.

They are far more likely to choose the final option when a negative emotional state is nearby. Put the choice that best helps them by putting it last.


Fine Tuning Emotional State Management

You can increase compliance even more if you pull out your Fine Tuner.

When people walk through life, they do it in 4 dimensions, not two. People experience more than one emotion or emotional state at a time.

People aren’t “happy” OR “sad,” they are “happy” AND “sad.”

People can easily experience joy and disgust, fear and anger, pain and pleasure simultaneously. They can and they do.

Because of this, your default mindset should be that people are in at least one negative state when you meet with them or when they are reading your salesletter.


Stealing Thunder Influences

People TYPICALLY hold multiple opinions about you and your product/service/idea so take advantage of that fact and do more than Mood Matching….simply READ THEIR MIND.

How do you read someone’s mind? There’s hundreds of tactics but here’s one important one: If people are skeptical about your incredible claims (they should be and only in rare cases are they not) then VOICE THEIR CONCERN.

One of the most valuable ways to be welcome in someone else’s mind is to steal thunder…about you.

Everyone does stuff that they don’t want published on Facebook. If you didn’t do something embarrassing today, you surely did yesterday.

My Mom and (No)Dad had 5 kids and no time for …inaccurate data… being shared with her by her kids. You’d experience mild pain if you ‘fessed up to a deed where if she was informed later by someone else, you could count on a very, very painful response.

If you steal thunder, you’re telling on your Self…someone has the goods on you…and remember, everyone has done something stupid. There are two ways to handle these situations in the context of persuasion.

Tiger Woods didn’t steal thunder. David Letterman did.

Same problem, opposite way of dealing with the problem, followed by predictable results for those who understand stealing thunder. Everyone else thinks, “the world has a double standard.” Not the case. The world is consistent and predictable.

Steal Thunder = Safety — Exposure by Other= Pain

Best for last?

For Relationships?

The nuances of emotional shifting in someone are easiest understood with what I refer to as The Herpes Experiment.

It’s simple.

Influence Research StudyBeautiful girl (confederate) sitting next to a guy (one of many subjects).

She will be talking to a series of guys.

She drops a pamphlet from her purse. It is a herpes pamphlet. The guy has to pick it up and give it to her. The guy therefore “knows” she has herpes. He will respond/react in a predictable way I will share with you in a moment.

That’s test group 1.

Test Group 2? She’s going to drop the pamphlet then say, “That’s my herpes pamphlet, would you get that for me?”

Next up in both scenarios, the girl asks the guy out on a date.

What happens?

Twice as often, the guy says “yes” to the date in the scenario where she tells him what the pamphlet is before he observes it.

She stole the thunder from the pamphlet. She has herpes. She revealed her Self.


For Political Candidates?

Another cool research study:

Influence for Political CandidatesNewspaper reports that there is a Candidate in an election people can go listen to.

Test Group A experienced a speaker who, before a group of people, stole his own thunder by saying:

“I was a dead beat dad. I didn’t pay child support.” Then he went on with his speech.

In Test Group B, the Candidate doesn’t reveal this fact, but there is a speaker afterward who reveals that the Candidate was a deadbeat dad.

What happened?

If the man acknowledged the sin, he got the majority of the votes from the people that he spoke to.

In the other option, he got the minority of votes.

Just as you think it all makes sense, persuasion becomes counter-intuitive.

Successful persuasion can almost be certain by strategic shifting of emotional states. I’ll give you a piece of this next week as a sneak peek into the new CD program, The Persuasion Protocolscheduled for release in just two weeks!

Before you open your mouth and utter one word…. Before your body language hits their nonconscious….


“Imagine…in Every Interaction in the Real World or Online, How Would Your Life Be Different If People Were Desperate to Instantly Say ‘Yes’ to You?”

Automatic Compliance is the stuff of science fiction. It simply sounds too good (too scary) to be true…

It seems instantly unreasonable that you could have the same (more precisely: similar) effect on that person… over there… as say, Angelina Jolie, Brad Pitt, or Kim Kardashian would.

Humans are neurobiologically wired to react INSTANTLY to TWO specific Flash Perceptions when they see anyone.


  1. Instant In-Group Recognition: Triggering, “All is Safe and Secure, Allow Entrance, Interactions Are to My Benefit.” 
  2. Attractiveness: (which triggers one of these) “I want them. I want to be seen with them. I want to be seen and liked by them. I want to be near them. I want them to want to be near me.” 

IF you don’t generate that instant flash, reactance and resistance occur and the most likely response is always. “No.”

Until TODAY, literally, no one has ever released a program, a book, a manual, a video…no one has shown you anything ever that, “generates the Automatic First Reaction of Certainty, which yields, “yes, come in, I am comfortable with you, I feel like I’ve known you forever and I’m open to pretty much anything.”


Because until the last decade there were 100 pieces of research about attractiveness and liking compared to every 1 piece of research on generating instant calm, security, comfort and connection.

In the last few years this has begun to change because of major technological advances in neurobiology and nonconscious and subliminal stimulation. Yet nothing shows the individual, the salesperson, sales letter writer, the marketer, even the PUA how to assemble The Five Elements into one workable easy to use method…The Persuasion Protocol.

The two nonconscious neural responses are DIFFERENT from each other. They accomplish the same crucial result. They open the door to agreement and compliance. The benefit of their certainty reaction is that it doesn’t operate if there is reactance or resistance. The negative reactant response is far and away the most common, and only attractiveness counters it in a fashion similar to that of certainty.

You’ll learn how that happens and how to make it real in the program.


Get Persuasion Protocol

For the first time ever, you are on the same playing field as the wickedly good looking guy or gal who gets the majority of the sales.

That was my goal in creating this program for you.

It has been accomplished….

The Persuasion Protocol by Kevin Hogan

The Persuasion Protocol

The Fifth Element

You’ve waited over one year for this and it has just arrived. You’ll understand the delay when you listen to the program. You’ll notice my voice “changes” within individual CD’s because I had a serious vocal cord problem and had to re-record many tracks so you wouldn’t think I was the bass singer in some musical group. I was only supposed to record short clips daily but that didn’t quite happen.

The Persuasion Protocol takes you through an elegant step-by-step method of gaining compliance from almost anyone you could ever imagine wanting to say “yes” to you. It’s unlike anything you’ve ever seen or experienced before.

Unlike any program ever developed in the field of influence and persuasion or selling, you will begin by making your Self almost impossible to say “no” to…you.

Persuasion begins before you walk in the door.

The actual process of persuasion begins long before you meet the girl or have an appointment with the buyer. Persuading those who come to your website begins before they arrive at your website.


“Are you talking about preparing for the sale? I know about that…”


….uh….no…that was 1997.


“Are you talking about making yourself look as attractive as you can?”

…again…no…no…no…The Persuasion Protocol transcends attractiveness.

But don’t get me wrong. If you look like Angelina or Brad….you will have a double advantage. If you are like anyone else, you simply have the only single advantage you would ever need or want.


The First Element

I’ve spent the last 17 months scouring crucial neuroscience research, poring through consumer, marketing and behavioral findings so that you can have a complete “package” that people instantly say “yes” to *before* that first impression.

Understand…while your mastery of body language and nonverbal communication are important, it is secondary and not as important by comparison to your preparing THEIR BRAIN to instantly opt to comply with you upon first sight and communication.

…sounds like magic to me…but I promise it’s not.

It’s also *not* instantly easy and “fast.” It IS something you can accomplish. It is something you MUST accomplish.


Get Persuasion Protocol

I’ll spare you the scientific jargon and say it this way:

People have prior experience with thousands of people. They have interactions with people who they live(d) with whom they have spent a great deal of time. Those experiences each are very different and when presented with a similar moment in time, the parts of the brain that reacted to similar situations in the past arise instantly in the present ready to solve the problems and fight the fights of the past.

And that is the problem.

Before people see you, your website, or even know you exist, they are 100% prepared for who you are *not* going to be after you have completed this program.

I’ve developed a very simple process that requires 19 days to complete. It will permanently change how people will react and respond to you in the situations they would have said, “no” in the past.

The problem you face is that people paint a picture of you as if you are a mirror reflection of their past experience.

Upon meeting you or arriving at your website, it is Mission Critical to have that reflection CHANGED to a picture of a gestalt of those they have complied with in the past.

This seemingly Herculean task, assuming they are undistracted, must take place in approximately one second.

The first two discs of this program cover quite a bit of persuasive territory. The first core experience is for you to intentionally create a few micro-tweaks in how you will trigger reactions in other people on sight and then later in conversation or in text.

Would people instantly react differently to you if they saw you as Brad Pitt, Lucy Pinder, Angelina Jolie, Kat Dennings, Jessica Alba?

It’s a different set of highways in the brain, but for the purpose of this moment, go with that.

Their brain is simply wired “this way.”


They would be mentally prepared to comply or agree to pretty much anything you ask them.



I can’t make you look like Brad….I can’t make ME look like Brad…

Doesn’t matter.

There is another way…

This initial trigger is crucial or they will react to you in such a way that is similar to:


a) how you have triggered people in the past

b) how they have perceived people, now gestalted into “you,” in similar situations in the past…even if they’ve never met you, heard you speak, been to your website or had a clue you were alive.


I will show you *precisely* how to take the video recording of your life and change the few crucial pieces where other people were triggered to say “no” to you in such a way that those experiences are no longer reflected in your personality, persona, your face or even your body language. As you guessed, this has nothing to do with making changes in body language. This is changing a few tiny little pieces of you that trigger mirror neurons to react in others.

This is not a bogus NLP “technique” that never got tested. This shifting mechanism was trial and errored until the right solution was discovered in testing. In other words, this is real.

Where you currently have success in influencing others, you make no changes. In these situations your current beliefs, certainties and behaviors are already effective.

Where you haven’t been ideally successful with persuasion, you will excise a few pieces of your life video recording so that you send a custom designed message with greater likelihood for others to say “yes,” to you. Isolating the specific points to shift is not difficult and the process is fairly simple.

Warning: This is not like Instant Coffee. It takes effort. But, once the change is made, it’s permanent.

The result is that you’ll see most people and their likely response to you through a lens of high certainty and reduce internal triggers to move away from you to almost nil.

You now begin to shape all people who you come across in the way you choose instead of default, which is indeed a fault.


The Second Element

The Protocol for effective and rapid persuasion flows fluidly, easily and obviously to the Second Element.

Here you learn to control the time constructs each person has as it relates to their being persuaded by you. You must choose precisely when you are going to approach, meet, ask for the date or have people arrive at your website. The arrival time is crucial and you can pre-determine whether you are virtually certain to gain compliance or not quite easily BEFORE you enter their space.

The Second Element is not limited to “what time is it,” but “what day is it,” “what date is it,” “what month is it,” and how you account for the differences in how they will react to you on each of those specific days, hours, weeks and months. Once you learn to utilize this one very easy to grasp tool, you will never be seen quite the same.

Their reaction to you and their compliance or not, is much more than about your “first impression” or your what you say. It’s about a very specific individual with a specific mindset interacting with you at an absolutely optimum time.

I’ve left nothing to chance here. I’ve put the factors of the Second Element together into a template and laid it out for you for an hourly, daily, weekly and even monthly schedule of how to optimize all of your interactions with brilliant timing intention.


Get Persuasion Protocol

It’s here that you’ll be introduced to the unknown factor that stops persuasion cold and discover how to completely bypass it!

I’ve only shown three corporations how to do this. I’ve never trained it in Boot Camp. No one else has put this into interactions, sales, marketing…no one. This is brand new for you.


The Third Element

It is no coincidence that most of the successful online marketers have strong backgrounds in two specific and, frankly, not easy to master hypnosis models. Drawing from even simple but powerful hypnotic techniques has allowed marketers to target states of mind or subroutines within individuals to increase sales.

But before you can use these techniques, you have to learn how to cause someone to be in a specific state of mind. Random doesn’t work beyond random. Feeble attempts typically fail. Now you learn what…and how.

Different “sub-selves” (the actual neurobiological term) are activated in different environments and in the presence of different people. This is why it is CRITICAL to make instant shifts in environment, location, people and triggers in the environment a key factor in The Third Element of The Persuasion Protocol.

Equally as important is you being aware of how you are perceived at any moment of an interaction.

The Passive Goal Guidance System

Running Their Brain and Shifting Their Selves

You can predict behavior when you recognize “the state,” the part, that is forward in their brain.

If your prediction is that compliance will fail, you CHANGE what part of them is forward until you can gain compliance.

The first state or part will likely be forward until the Passive Goal Guidance System has met a tiny goal and switches out. Now you learn how to optimize the use of anyone’s PGGS for Rapid Compliance.


The Fourth Element

Without question, the great marketing and sales discoveries of the last decade are those that give you applications to synchronize identities with another individual. This can be true in face to face communication, writing sales letters and direct mail…in fact…it’s applicable to texting and social media.

The Fourth Element is fusing bonds with their most secret identity.

Without question The Greatest Marketing Study Ever Done allows you to see the results of connecting with that hidden identity. Ironically, no one has even remotely heard of this study inside the world of salespeople and marketers. Strange that you’ll now possess the knowledge of what was discovered works in marketing…and what doesn’t…and specific implementation points for you.

50,000 people were involved in this study. A record. And you have the results.


The Fifth Element

Like the first four elements, The Fifth Element is new to your understanding of persuasion.

Behavior Guidance and ComplianceDiscovering and then shifting their Identification Protocol is something no one has talked about in the real world. The reason is that it’s one of those things no one wants to talk about. Causing people to do what you want to is very simple when you understand and work within their Identity as it intersects with yours.


The Emotional Shift Protocol

People’s bias toward certain behaviors is very predictable.

Example: The Optimistic individual meets their inner drive to maintain the Status Quo with behaviors that you can predict and control. These biases meet head on their bias toward over estimation creating frustration, anger and other emotions that can be remarkably valuable in the persuasion process if you know what to do with them…saving the best for last….

The Great 21st Century Influence Study(s) Results are Yours – No one Else has them….

The most important influence study of this century gives you specific actions to take to influence others. Then you learn precisely what not to do and how to use this in many different contexts. Absolutely brilliant in scope and magnitude with the side effect being that people report they don’t even remember what caused them to behave differently!


New Strategies Never Before Seen

This program is not only unique to my work but also to the field of influence, persuasion, sales and marketing. That means that for the most part, not only is this “new” but the interaction between the Five Elements is absolutely singular in power.

I guarantee you’ll be the first person (as will the others who get this program…it’s not really JUST you and me) to have this. It’s far beyond “cutting edge.”

Do PRECISELY what you are instructed to do in The Persuasion Protocol and you will own your Self and you will own their reaction and response to you.

It is difficult to construct scenarios where The Persuasion Protocol is ineffective because it was designed to loop to agreement. There is no real Test/Exit/Fail option in the system.

It’s simply the most potent information about persuasion ever prepared for anyone.

This doesn’t mean someone isn’t going to say “no” to you at some point. You might step over a line that someone else won’t ever cross under any circumstances. But because of the methodology, you wouldn’t go there in the first place because it offers a significantly possible response of “no.”

The program is a bit over 10 hours and uses 10 CD’s.

There is an extremely important 69 page Guide on CD as well. IF you do what is in the guide in ADDITION to what you learn in the CD’s, you’ll have a brilliant story to tell me the next time we see each other.

If you don’t use the manual with the CD’s at least ONCE you’ve missed the boat. There are actions you must take outside of your University on Wheels for this to all coalesce.

You can now pick up the program at a significantly reduced price and have the finest persuasion program ever developed. You’ll see your personal effectiveness, charisma, persona grow by leaps.

The Persuasion Protocol by Kevin HoganWhy do this?

The Persuasion Protocol is unique. You don’t have this. No one has this.

It will not be sold at a lower price at any point in the next several years. An opportunity to acquire the course at a lower cost in some future promotion this year will not happen.

Listen to The Persuasion Protocol as often as you can.

You’ll never have invested your dollars in such a profound fashion.

The ROI will occur as quickly as you choose it to happen.


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World Business Class

Success in Influence, World Business Class Magazine, January 2018. Cover Story and Interview with Kevin Hogan


Costco interviewed Kevin for Body Talk: Actions Do Speak Louder than Words


Kevin's body language evaluation!

Sales Guru

Article by Kevin in Sales Guru magazine (based in South Africa). "Burnout: Escaping Living Hell"

What People Say

“Want to influence others? Want to persuade others? Want to sell others? Then Science of Influence is not just an option – it’s a landmark breakthrough of information you can use the minute you read it.”
"As a psychotherapist, I work in the minefield of decision-making and I can tell you that making good decisions is critical to happiness, success, and relationships. Kevin Hogan’s course covers the terrain of decision-making with his usual thoroughness, candor, and relevance. Kevin is always ahead of the game because of his extensive research, vast and varied connections and sharp mind. His thinking about ‘high noon’ and light a fuse, if applied, would save many relationships and learning the concept alone is more than worth the price of admission."

Author of The Psychology of Persuasion, Irresistible Attraction, and The Science of Influence, Dr. Kevin Hogan is trusted by organizations, both large and small, to help them help their people reach their personal peak performance and maximize influence in selling and marketing. Kevin is an internationally admired keynote speaker and corporate thought leader. In Coffee with Kevin Hogan, he shares his research, observations, and how you can apply them in your life – both in business and at home.

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Overcoming Rejection: Defeating the Painful Feelings of Being Marginalized by Dr. Kevin Hogan

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