… Quick Summary from Last Week and then our next 7 Keys…
(This is profound…please take notes…you’ll never see this kind of info again in your life online for free….)
A good story must:
- Have a clear purpose, or intent, a particular influence you wish to achieve by telling it.
- You have to be clear in your own mind, “I am telling this story in order to get my listeners to …!”
People babble and babble and say nothing, have no clue what their intention is and worst, while babbling they have no idea that the other person can’t hear them any more because their mind is just west of Neptune. YOU always have a clear intention AND pay VERY CLOSE attention to feedback, verbal and nonverbal, from your listener.
To this week…
3. Capture, hold and focus the audience’s attention until they go into a natural waking state of captivation.
I used to call this “trance.” That was an error on my part. A State of Captivation is accurate. When a person is completely wrapped up in what you are saying and there is nothing else happning in the world you have a State of Captivation.
You have created a tunnel between you and your listener and you are meeting in the tunnel. You will meet them at their end and take them by the hand and bring them to your side.
What captures attention?
- Something they passionately agree with you about (prolife/prochoice, handgun/ban handgun, etc.)
- Something controversial that creates a significantly attention-getting emotion inside of them (anything that causes emotion that is NOT SO GREAT to take attention away from your story…nor too dull so that they pay no attention)
- Peripheral things that have nothing to do with the actual later content of the story. (camera focuses on the cheerleaders between plays to hold attention in commercial breaks)
- Setting, environment. where the story is told (the restaurant you are at)…or if you are good…where the story takes place in the mind of the person you are talking to
There’s more but the key is this. You want to wake up your listener. Get them OUT of their walking-through-life trance and then bring them into your world. You WANT to stimulate an emotion but not to a degree that they become compelled to argue with you or debate you about something. You stir emotion…you don’t boil it. Stir and you captivate. Boil and you eliminate.
“There’s a fine line between courage and recklessnes…a fine line between chaos and creation.” Paul McCartney, Fine Line, Chaos and Creation in the Backyard
McCartney 2005. That’s the deal.. Your story is told because they are fascinated and they don’t want to walk away. They are not repelled. They are magnetized with interest. There can be tension. It must be relieved at times during the story.
Any of the 16 desires that we deal with in the Covert Hypnosis CD program do the trick IN THE RIGHT PROPORTION.
A scary story works as long as the person feels no compulsion to run. It makes their heart beat faster but not to the point of a panic attack.
You tell some detail but make sure you keep unnecessary detail OUT. Detail can become VERY boring, very quickly…in seconds you can lose captivation and even simple attention.
Rapid digression can recapture a drifting mind if you then put the mind back into the story at a quick pace.
Lots of things captivate…but it’s important that each sentence ends with certainty that your listener is fascinated.
4. Share information in a simplistic fashion that appeals to the listener’s innate curiosity and need to learn and acuire knowledge.
Never try to be too smart…or stupid… for your listener. Bring everything to their level of comprehension and Do NOT make a mistake by going too high or too low. If I’m not in the military don’t tell me you are going to the PX to get some food. (the store). Meet the listener on THEIR landscape.
People want to know things. They want to know secrets. They want to understand the way things work IF it’s easy to understand. Otherwise you can forget it and move on. Keep your story simple and emotion filled if the subject of your story is not about technical things.
5. Give certain powerful self-revelations that reveal and teach the listener (or audience) your values, the goodness of your heart, and the emotional and experiential reasons for it.
People want to know you and trust you. Believe in you. Tell a story in your absolute most humble voice that reveals who you really are to the listener. Arrogance is explosive…and never good. It breaks rapport and causes decaptivation and attention deficit.
6. Create vivid visualizations by giving descriptors that appeal to both the senses and the emotions.
Trigger as many safe or relatively safe places in the brain as you can. Communicate what you see, hear, feel, smell. Cause the other person to almost hallucinate those sensations as well. That’s captivation. Emotion and Sensory…. Therein is the holy grail….
7. Regress and/or progress the audience through time, deliberately avoiding the present as you do so.
Get them out of today back to whenever. The present is where they feel uncomfortable. Once in the future or past you can take them somewhere that you have discovered to be helpful in meeting the needs of captivation.
Get them in the moment. Never talk about your biography. Tell a story..story…and never tell another without demand until they have told one as well.
8. Be REAL, be true, and be your own experience.
The story won’t be the same every time because it won’t be scripted. BUT THE HEART, THE SOUL will be awesome. No matter the situation, beware of telling a story without thinking about WHY you are telling each part. You need to have INTENTION. PURPOSE. And it must align in some way with your listener. Parallel, not perpendicular.
9. It must somehow provide historically verifiable convincers of that reality, e.g. Names, dates, places, appeals to the audience’s collective experience/memory, etc.
People want to have what they consider evidence that something is true. Names, dates and places don’t PROVE something is true but they at minimum create an illusion in the listeners mind that the story is true.
And truth matters. When people hear person, place, thing, date…they can be there with you and when they are THERE you ARE telling the truth, BECAUSE THEY CAN SEE, HEAR and FEEL IT too.
The story can be fiction or fact but if the listener hears name, date, place, time…it is not fiction…it becomes part of their memory…it becomes part of their understanding of truth and who you are. And when people “know” who you are they LIKE YOU MORE INSTANTLY.
Next week I’ll give you the remaining keys to telling story with covert hypnosis and give you a few bonuses along the way!!!
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