Here are some proven generalized facts in human
behavior.
Numerous studies and experiments were done in and
out of laboratory. Real world stuff.
Instead of walking through all the in's and out's of the studies,
how about I simply show you the findings?
The more something is desired, the more we want
it NOW.
Delaying the receipt of something we desire becomes
more frustrating the more we want it.
Delaying a reward reduces the value of the reward.
People will wait longer for a bigger reward they
don't visually see than a smaller reward given immediately.
If the two rewards (today's and tomrorow's - which is bigger)
are both visible there will be no acceptable waiting time.
The smaller reward NOW is preferred.
Delaying gratification when looking at the item
is very difficult.
Exposure to "hot stimuli" leads to a time perspective
collapse toward the present.
Exposure to "hot stimuli" leads to a GENERAL
IMPATIENCE toward many possible non-specific rewards.
Hungry people order more food than they can eat.
Hungry people buy more food than originally intended.
In general, visceral factors, like hunger, drug
craving, sexual desire, bring about near-sighted impulsive
decisions.
Now, here's something fascinating...
Stand-ins for Sex are Effective Stimulants
Beautiful faces or erotic stimuli (like touching a piece of lingerie)
activate the brain's neural reward circuity....the same center
that lights up like a Christmas tree when desiring cocaine,
money and food.
Interesting huh?
But, not for everyone.
In general, people can be divided into two behavioral approach
system sensitivity categories.
a) those who are very sensitive to reward-seeking behavior
(they want sex and/or drugs and/or cigarettes and/or money.)
b) there are those who are not sensitive to reward-seeking
behavior.
Wealthy people are likely to wait longer for a larger
reward than those who are poor, who prefer a reward NOW.
Cool: After smoking cigarettes, smokers will delay other
kinds of rewards longer than when they haven't just smoked
a cigarette.
Now, check this out...
Monetary deprivation leads to greater FOOD intake.
This is why you very often see that poor people are
generally much heavier than their wealthy counterparts.
Finding: VERY INTERESTING: Monetary reward can appease HUNGER
for FOOD!
For more fascinating research findings, turn the page...
Beautiful faces or erotic stimuli (like touching a piece of lingerie)
activate the brain's neural reward circuity....the same center
that lights up like a Christmas tree when desiring cocaine,
money and food.
