I could show you the value in a very dry, boring fashion...or I can make the EXPERIENCE enticing, moving, profound or simply fun. That, of course, is where it is fun for me to be with you, the listener.
The emotion!
The feeling of the experience.
Almost like touching you...or shaking your hand.
Those are the feelings and sensations I want you to take away and I do everything I can to make sure it happens. I literally focus on causing you to:
I believe that combining value with extraordinary experience is THE solution to YOUR work...your business...your client's doing business with you again and again and again.
KEY HOMEWORK: Your outcome for this week is to begin to decide what emotions and feelings you intentionally want to cause in your clients. That is the first step.
Determine HOW you will change their behavioral state with you or your services. Find out the triggers that your name brings to their minds. Then focus on bringing that experience to your client.
The science of causing emotional experience ...is also an art and one that is achievable. Decide that you are going begin causing these experiences for others in your life.
Influence: Boot Camp
February 27 - March 1, 2008
At the elegant Luxor in fabulous Las Vegas!
Personal Sales and Business Growth You Wouldn't Have Thought Possible
[This offer for Coffee with Kevin Hogan readers only!]
If you haven't read about Influence: Boot Camp February 27 - March 1, 2008 in Las Vegas, I'll come to that in a second. I won't tell you about our famous internet marketing guest speaker who is going to show you some pretty amazing tricks of the trade....until next week.
Instead I want to talk about a few incredible incentives that those people who sign up this week are going to receive in ADDITION to your entire Influence Boot Camp experience including lunch each day.
Check this out:
Be the FIRST to own the new (not-yet-released) Science of Influence vol. 61-72. Yes, you will get the next installment to the SI library before ANYONE on the planet. (Scheduled release date is March 31) ....just because you registered for Boot Camp. SI 61-72 will retail for $597 in the store.
Receive TWOBoot Camp Participants-only certificates (codes) for 50% off the ALREADY DISCOUNTED PRICE of ANY PROGRAM or BOOK in the store. You'll save from $30 to $998.50 depending on your choices.
Receive TWO certificates for FREE half-hour coaching sessions with Kevin Hogan. Not a staff member. With Kevin. Ask Kevin to help you take what you've discovered at Boot Camp and make it a reality. Kevin's hourly late night fee: $950.(Value) Whether you want the final power boost on your sales presentation, help with your sales letter or the right strategy for getting what you want in life, you'll get it as a gift for being an Influence: Boot Camp Participant.
To Recap:
You'll be the first to own, Science of Influence 61-72, Value $597.
TWO 50% off certificates for any CD or DVD program(s) in the store. Up to $998.50 EACH.
TWO half hour coaching sessions with Kevin Hogan, $950
Total value of gifts and bonuses when you register this week: $2,545.50
Influence Boot Camp Las Vegas 2008 is the highest content material I've ever had a chance to offer...in any context. It’s also 4 days instead of 3 ˝ as we have done in the past!
February 27- March 1 are looking like a life enhancing experience to me. (Ever read in promos that it's going to change your life...it just doesn't say into WHAT....!)
The Most Special Daily Guest Speakers!
I get pretty excited when I think about Influence 2008 because Dave Lakhani has agreed to deliver closely held trade secrets to you. In Las Vegas, I will explain to you what a trade secret is and why they can’t go in books or on DVD’s and CD’s and why everyone is bound to secrecy once they leave Boot Camp. (Use all the material, every day. Get rich, Get the girl. But you can’t teach other people this material and we are particularly protective of “trade level material.)
Dave Lakhani isn’t your typical presenter. Dave travels the world each year and earns more money in one day than most American’s do in two years. Part of that is because he has a brilliantly constructed persuasive persona. And THAT is what I’m asking Dave to show you how to do, and, WHAT to do.
And that’s just the beginning.
And what else is in Influence 2008 for you and me?
I've collected a great deal of new research that has been tested and I'm going to give it to you so you have it first, before your competitors. Before anyone.
For example:
"How do I make more sales without lowering my commissions when I sell the exact same product as my competitor?"
We'll take the research and answer that question once and for all.
KEYPOINT: You will leave knowing how to RAISE the price of your product or service and sell more of it, even if it is IDENTICAL to your competition.
Maybe one of the most exciting elements of Influence Boot Camp in 2008 is that I will show you how to sell a commodity for more money than any of your competitors.
Not only will I show you how to do it.
I will show you what to say.
And I will do it "live" before your eyes with someone’s product or service in the audience.
Mutual funds? You can make far more money than your competitor's think possible.
If you sell real estate, you'll learn how to sell the same house for more money.
Diamonds? Gold? You'll make a lot more if you follow this process to the letter.
If you sell insurance, you'll learn how to sell the same product for more money to excited buyers.
If you sell tires, you'll find out how to make a lot more money than your competitors would ever dream of making.
Trainings? You have no idea how much money is there and they literally want to give it to you.
Now, if you can increase your customer base and the amount of money your clients want to give you to be a customer of yours, can you imagine what will happen if you sell something that isn't a commodity...something that is different from company to company?
Pharmaceuticals, advisory services, food, art, clothing, cars, jewelry, services and all kinds of other products are *easy* to sell more of and for more.
People like you (maybe you) often send me e-mails asking me to give them applications of various strategies and tactics I’ve written about. If those people are in the Platinum or Gold Inner Circle, they get an immediate response. If not, it’s not possible to get to everyone’s email. At Boot Camp, that all changes.
I’m going to show you how to take all of this incredible research and start applying it, IMMEDIATELY. Just how do you do it?
This year I'm going to show you three things.
What the research says works in all kinds of contexts.
How to create an application to almost any other scenario.
Create an application and run it.
So you learn the process.
I think this has been what's missing in persuasion and influence training for a long time.
I think we need to become adept at taking a collection of studies (or even one) and have a process to transfer that knowledge to what you sell or market, or simply how to use that information in tons of different contexts.
Once armed with a process....the ammunition never runs out. (Write that down, that's a great metaphor.)
The ability to persuade at will is the core competence in success.
...which brings me to something I've never revealed before in public.
You are going to learn how to READ PEOPLE...and I do NOT just mean body language.
I'm talking about how to all but know what the other person is thinking, and, more importantly, feeling - with minimal information...
I'm going to show you how to get scary good at reading people.
I'm going to reveal the secrets of knowing what's going on above the neck that causes almost every media outlet in the nation to contact me when they need to know if someone is telling the truth or lying.
Trying to explain this in text is difficult. You will get a chance to try this "LIVE" in person in Las Vegas. I’ll show you how. (Talk about being able to amaze your friends when you get home…)
Next…
Strategy Shifting is not the ONLY reason I've done OK in business, but Strategy Shifting is certainly ONE of the core reasons I've done OK.
Strategy Shifting is something the few "in the know" people don't like to publicly talk about. Essentially you can be making a persuasion attempt and failing…. Knowing before hand how to SHIFT to a superior strategy before you LOSE THE PERSON. AND you have to know WHAT strategy to shift to.
I don't know of ANYONE who teaches this material or anything like it so I'm not going to give away years of work in a promotional piece. Simply know that there are different "types" of people who you will LOSE QUICKLY if you don't shift your current Persuasion Strategy to a superior strategy.
You're going to learn what the best strategy is for each person in general.
You'll then find out when to know if they are approaching the RED LIGHT.
Then I'll show you how to SHIFT your strategy (and their mind state) to "catch them" before all is lost.
This module alone is LITERALLY worth the total investment (price) of Influence 2008.
(That's a no kidding, no hyperbole, no puffery statement. No one else will have this, and it will be edited OUT of the DVD's that are released in another year....just you.)
Selling Everyone You Want
Look, I don't want you leaving Influence 2008 and going out and setting up your own cult. I want you to go out with the ability to persuade or sell anyone and everyone you want. And I want...you to want...that to be more than the proverbial Win/Win.
It's hard for me to put together scenarios where I (you) can't persuade someone if I (you) want to.
Every mind has a keyhole. I'm giving you and entire set of skeleton keys. (Write that metaphor down, that's another good one!)
One of my favorite books at describing this much more than metaphor concept is, "The General Theory of Love." They don't tell you how to get in that keyhole, but I will for you as long as you will be a "White Hat" kind of guy (or gal).
Question: Will someone be able to say, "No," to you if you are moving toward "yes?"
Yes they will. But it's not going to happen all that often...
Question: What will you be able to have if you could influence anyone to your way of thinking?
I can't specifically answer that question for you. I can tell you that the power to influence, (not the power OF influence) gives a person permanent security and stability. You'll be able to take full advantage of everything you discover at Influence 2008 as soon as you get home. EVERYTHING translates from business to personal and vice versa.
I could go on and on but you're hopefully going to be there so I'll move past the detailed story and move you to some highlights:
A GIFT: Forgot to mention…. The Power Point Presentation is YOURS FREE to TAKE HOME!
Persuasion in Writing (text) is covered in some detail and depth!
Learn to Influence by Choice instead of Chance....
Persuasive Attitude: You'll find out what it is and how to have it
Enthusiasm: Discover how much is the right "amount" and how to make the fire burn!
Gain Cooperation Instantly
Defuse Anger (almost) Instantly
Unplug Hostility (almost) Instantly
Magical Presence....Charisma never Looked So Good....on YOU
Make Fee/Price a Non-Issue (really)
Get Top Dollar for any commodity (as noted above)
Become a Person of Influence-- I hope you want to be this...a person that matters...that makes a difference in the lives of others. Someone people turn to for help
You ARE a "Brand" How Do You Want it Seen by Everyone who meets you? Who hears about you?
GIFT: Limited Edition Boot Camp Manual. Autographed and Signed #
Self Confidence: The One piece of the syntax you need on command. How....
Soft Sell vs. Hard Sell...Which to use, if either and when
Words and Phrases that Sell. (Never before released)
Covert Conditioning: The Roots of Covert Hypnosis...Still Powerful
Subliminal Success? (This is very cool)
Getting The Appointment
Influential Email
Speed Trust- Get it NOW
Building Credibility and Authority Quickly
Resistance and Reactance Demonstrated and Defused.
And how about some bullets?
How to create the "gotta have it" feeling in consumers
How to melt away sales resistance
How to tap into the "primal" buying emotions
How to instantly establish rapport
How to 'force' consumers to obey your hidden 'sales push' without resistance
How to use sex appeal to generate buying frenzies
How to infuse proof power into your sales letters to transform them into magnetic sales message that rack up the profits and bring in the bucks
How to arouse your prospects inner buying drives
How to influence your prospect's mind to trust you and believe your information
How to bypass your prospects' conscious and "hypnotize" their subconscious
Ethics. Are you being ethical? Step by step process tells you
One of the best parts of Influence: Boot Camp this year is that unlike other years, except when Dave Lakhani or my other special guest speaker Ben Mack (!), or a surprise guest speaker takes the command, I'm up front the whole day.
And I'm going to show you how to make a LOT more sales by seeing fewer people with NO extra work, and in fact, will reduce the total time it takes you to communicate your message so much it will probably scare you.
And...we have fun. Maybe I can have you for dinner with a small group or invite you to my suite at the end of the night for drinks. But one thing is for sure, when you leave Las Vegas, you will have sat down and talked with me unless YOU made it impossible to do so.
I've spent a lot of money seeing people and never even getting a hello. That always bugged me. You will say more than "hello" to me. I want to know you and be important in pulling a few strings for you in your career.
In fact everything about Influence: Boot Camp is about what I always wanted in a training.
Lots of content.
Lots of applications.
Lots of certainty.
Lots of new material.
Meeting the people who can turn keys for you in life.
You come to Influence: Boot Camp 2008 and it's like Christmas without the irritating relatives. You always leaving thinking, WOW!
The other thing I do in a training is make sure that EVERYTHING is usable and applicable when you get home. I make sure that EVERY person leaves with at least one specific key PER DAY that will EACH make them in great excess of $10,000. (Really)
You'll be part of a BusinessStorm for Success
Each day, I show you how to BusinessStorm for Success. That means I show you a process where you will have a HUGE idea that is EASY to implement the day you get home. It will make you a lot of money. All you have to do is turn the key. (And you do have to turn the key to open the door.) EVERYONE gets this gift....and...I teach you HOW to BusinessStorm so you will be able to develop powerhouse ideas that often bring in as much money in a day as you made last year.
You might want to read that again.
In just 4 days at Influence: Boot Camp, I can show almost anyone how to almost mystically drive their sales up to numbers previously thought out of reach.
I'm going to do the same for you.
The agenda for the 4 days is full. It's now finalized with the exception of a few pieces of sales research being worked on right now.
This is the perfect experience for you *and* your employees because you can debrief over dinner what we did in Boot Camp. You can begin implementation into sales, marketing and management immediately.
Influence: Boot Camp has NO silly exercises where you get up and rub your neighbors shoulders, picture things in your mind with your eyes closed or shout mantras to the gods. (I don't think I could ever handle that again....)
Influence: Boot Camp is going to teach you the most advanced techniques of influence and persuasion. You are going to learn to utilize the techniques and strategies of gaining compliance to change the perception and behavior of others in a completely unconscious way.
Let's quickly highlight a few things that you are going to learn:
11 NEW specific non-verbal communication techniques for opening and closing.
How to stand and sit with people so they like you and believe your message.
The latest in how genes influence people's behavior and what to do about it!
The process of covert conditioning.
The 22 words that change people's minds verbally and in print MOST.
Discover WHICH of the 16 core desires is running the brain of every person you meet.
How to utilize distraction and confusion when necessary.
How suggestion can change visual recall and increase sales.
Not one but TWO complete models for gaining compliance FAST!
Make minor adjustments in your physical appearance to turn "No," to Yes!"
How to tell a story so that the story delivers the message you want sent!
You are going to learn and be able to walk away with everything you've ever wanted to know about persuasion techniques, gaining compliance, making the sale, getting the date, and generating the answer "Yes!" out of the mouths of everyone you meet.
You already know my book, The Psychology of Persuasion, is the number two best selling book about persuasion of ALL TIME. (Be patient...the other guy had a 13 year head start...) Now I'm taking you on a fun and exciting four-day event that will give you absolute certainty and confidence in every situation you meet up with.
The material in this boot camp is fresh, exciting, effective and NEW! If you've been in the training room with me, you haven't heard this material. This is the first time almost all of it has ever been offered to you!
Influence: Boot Camp is $3997 but you can come for much less if you take advantage of pre-registration discounts!
There will be no comps, passes or further discounted admissions.
I don't like hype. I'm intentionally toning this promotional piece down because I am so excited about this event! I want to remind you of a couple of things, then move directly to what makes the Influence: Boot Camp "live" event special and how it can benefit you.
You can attend this special four-day event with me in Las Vegas. It's literally going to change your life in ways you can only imagine.
You are going to walk out of there with a sense of personal mastery.
Your salespeople will always know what to do "next."
You will be able to hear "yes" almost any time you choose to.
You will build your business, increase your sales, learn to motivate yourself and others and gain compliance in virtually every situation in life.
As always the room will be fast-paced, dynamic and fun.
As always, you will walk away with more tools than any tool belt can hold.
This information download gives you some of the most amazing new strategies and techniques you will ever learn in the field of influence.
You could be the head of marketing at 3M or an entrepreneur. You might want to dramatically increase your sales. Here: You want to get them to say. This is YOUR 4 days!
No hyperbole: 20-30% is most likely...and maybe a lot more as we've experienced with some financial sales products and real estate people in the past.... or simply get everyone you meet to say "yes" to you. No matter who you are or what your motivation for participating in this event, I guarantee, you will be thrilled with everything you get.
When you read the next "learn list" below, realize that no one aside from me has ever taught this information to you. You've probably seen similar lists from people who teach old school persuasion or influence. Forget it. This is 2008. This is new. This is thoroughly researched and no one has it for you except for me.
Here is just a little more of what you are going to learn:
How to utilize metaphor to link into people's brains and change their mind maps.
The complete Covert Model and how to apply it. (No one has ever taught this before!)
Alpha, Omega and Delta Strategies in influence.
Applications for anticipated regret that reduce resistance and reactance.
What the balance between pain and reward needs to be in every situation.
How to reach the part of them that makes decisions, but doesn't talk, ever.
How to weigh their conscious vs. unconscious responses to gain compliance.
How to know exactly when to ASK for the answer you need.
Discovering the Dominant Value
Use Strategic Framing NON-NLP style.
Master the First 30 Seconds
Utilize their Brain's Perception and Projection to Change their Mind!
The workshop comes with a complete 350 page copyright protected official Influence: Boot Camp Master Guide that is the most user friendly manual for persuasion and influence you will ever possess. You can actually USE this formula based manual forever. Use it to prepare for every client, every date, every important meeting and communication you ever have.
To register for Influence: Boot Camp, you simply fill out the short application and include your payment information. Bonuses included as described above.
[This offer for Coffee with Kevin Hogan readers only!]
No registrations will be accepted at the door at any price.
Influence: Boot Camp is all about profit and it is about having a great experience. It's run EXACTLY how I wanted every training that I have ever been to...to run. High content in a relaxed atmosphere where you can meet all the right people. The standard is high. And from 9:00-5:00 we are all business.
Details?
The Luxor Hotel in Las Vegas
February 27, 28, 29, March 1, 2008
One Time Only in 2008!
(Want Monthly Installments? OK. See registration page.)
Your Schedule:
Wednesday, February 27 - 9:00am - 5:00pm
Thursday, February 28 - 9:00am - 5:00pm
Friday, February 29 - 9:00am - 5:00pm
Saturday, March 1 - 9:00am - 5:00pm
