The Center of Influence
Kevin Hogan
The Center of Influence: The Missing Ingredient
What most people who try to "be influential" miss, is that they often tend to focus solely on the "Value Model" of Marketing or Selling. In other words that people buy for value. This of course, is a useful model, but in the strictest sense, it breaks down.
Now before we begin let's briefly note that giving VALUE is one of the most important factors in building long term relationships in business and in your personal life. Most everything in life is about a value exchange in one sense or another. Giving value is your priority. It's mine. It's everyone's who is
"good" in life and in business.
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That said, selling and buying isn't just about perceived value. It's just as often about EXPERIENCE and EMOTION.
Buying Experience
Experience is the feeling you get as you walk around Disneyworld and the real world disappears. It's a fantasy experience. It is designed to cause you to FEEL good. The "Value" of Disneyworld is utterly arguable
. What's powerful are the emotions triggered in Disneyworld that CAUSE us to want to bring the kids back again and again. It's why people no longer visit Disneyworld for one day...but one week.
It's the experience. The feelings triggered.
...As you walk into the front entrance of the Venetian Hotel in Las Vegas, you are transported in time and space and are certain that you are walking into the most luxurious hotel in Venice...or so the fantasy so strongly convinces. As you walk down the magnificent corridor whose ceilings evoke the wonders of Michaelangelo and da Vinci, it's hard to not just "look up" and try to "walk straight."
As if one illusion or fantasy isn't enough, you soon make your way into the casino which takes you into yet another world.
The stunning waitresses stop foot traffic as they serve you your glass of wine. Yet another fantasy experience ripe with emotions is wired into the neurology of the brain.
Next: You take the elevator up to your suite and find the reason the hotel is ranked one of the top 100 hotels on the planet. Your room is simply breathtaking.
So what is the Recipe for Experience? Turn the page.
Continue: Page | 1 | 2 | 3 | 
Kevin Hogan
Network 3000 Publishing
3432 Denmark #108
Eagan, MN 55123
(612) 616-0732
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